The Trevor Noah Tourism Campaign unveiled: Showcasing South Africa's wonders

The TBCSA has announced its collaboration with the world-renowned comedian, Trevor Noah, in the launch of the "Trevor Noah Tourism Campaign for South Africa." This initiative will witness the comedian casting a vibrant spotlight on South Africa through a captivating series of videos, destined to be viewed by millions worldwide. 

This campaign is specifically tailored for travellers from key source markets, including Germany, the United Kingdom, and the United States of America. The campaign aims to spread a positive message about South Africa and, in turn, inspire a multitude of people to embrace the diverse and enticing tourism experiences offered by this remarkable country.

This private sector-led campaign, endorsed by SATSA, is made possible through funding from TOMSA. The campaign will be executed in two phases, kicking-off with the launch event on 9 November 2023 in Sandton. Invitations for this event will be extended to TBCSA members.

The subsequent phase will see the introduction of a digital campaign, running until early 2024. More details will be shared shortly, outlining how you can access various components of the campaign to help spread the word.