What We Do


Established in 1969, SATSA is a non-profit membership-based tourism industry association, currently representing over 1,100 inbound tourism products across Southern Africa offering a wide range of services and products across the tourism value chain. 

Members have a combined economic footprint of:



Current membership per category:



Why SATSA Exists

SATSA’s offering is two-fold: 

  1. To provide agents and buyers with recourse, advice, information, and access to credible tourism products and providers in the Southern African inbound tourism industry
  2. To provide members with key services and benefits as well as represent them on issues impacting the inbound tourism sector. These include: 
    • A stamp of credibility
    • A lobbying voice for the industry
    • Information, best practices, and updates
    • Education opportunities 
    • Bonding
    • Tourism self-regulation projects 
    • Marketing and networking
    • Member discounts

SATSA Credibility 

The appearance of the SATSA logo indicates excellent quality, recourse, vetted and financially stable businesses with all legal requirements and insurances in place. 

Members are bound by a code of conduct that promotes professionalism in all areas of operation and is bonded with third-party indemnity.  Membership denotes integrity, credibility and stability and is widely recognised locally and abroad.