Access, Inclusivity & Diversity

Access, Inclusivity and Diversity (AID) in the SATSA context


During the 1990s, SATSA was recognised as one of the first multi-racial tourism organisations in South Africa. Since then SATSA has been actively involved in helping SMEs and emerging businesses in practical and tangible ways. SMEs of all kinds introduce diversity and variety into the sector and ensure our visitors the selection of unique tourism products and services they seek.

Led by SATSA’s Board, CEO and the AID Committee, we follow a dual strategy that focuses on developing & assisting small and emerging businesses to become market ready, and on assisting products to access the tourism value chain.

SATSA is committed to the United Nations’ Sustainable Development Goals to end poverty, ensure prosperity, and protect the planet. As such, all members are strongly encouraged to do the same.

Our SMEs and emerging members say that the strengths of the association lie in helping them build relationships with larger Tour Operators, DMCs and government by providing credibility and reassuring vendors that the business takes accountability and responsibility seriously because it has joined SATSA.

In the past six years, SATSA has assisted over 420 black-owned SMEs with training, 110 with mentorship, and 200 with market access. 



We believe that sustainable transformation can only become evident in SATSA’s membership when grassroots, township, rural and undiscovered urban tourism businesses are given access to information and resources needed to develop their businesses to operate in the main value chain.

One of our aims is to foster a receptive business network that is enthusiastic about working with business owners that have been previously excluded. This goes beyond class and race and extends a hand to reach out to youth, women, LGBTQIA+, and differently-abled people.

Current initiatives range from training, coaching and mentorship to specific market access projects. The latter includes SATSA’s regional growth strategy which we have successfully implemented with a number of provincial stakeholders. It incorporates hosting physical and virtual familiarisation trips which provides exposure to undiscovered products in South Africa’s rural areas, small towns and townships. At the same time, it meets the demand, as stipulated by our overseas trade partners and travellers, for new products and experiences in less-frequented destinations.



Inclusion is key and it starts with lending a helping hand, not a hand-out, and walking the journey with township and rural businesses, SMEs and young entrepreneurs in partnership with public stakeholders and established businesses.

Since its inception more than 50 years ago, SATSA has stood as the mark of credibility in tourism. This is achieved by strict due diligence on registration and an annual basis, ensuring that each member is fully compliant with the legal requirements set by Government. Two additional elements are business solvency and the required insurance – both critical to maintaining the credible reputation of all SATSA members.

SATSA assists businesses of all sizes with understanding the range of requirements and assisting them to comply where necessary.

To make SATSA more accessible, a Small Business Tier was introduced in 2014 (initially called Introductory Tier) with much success. We have taken a further step recently by introducing two new tiers, Growth Affiliate and Emerging Association Membership.



SATSA stands for the inclusion of all sexes, sexual orientations, races, cultures, geographical locations and sizes of business into its membership to reflect South Africa’s diversity.

Part of our work here is to offer training to members on becoming LGBTQA++ and Halaal friendly.

SATSA also includes in its Code of Conduct, a clause on Anti-Harassment and Discrimination and works with National Tourism Authorities to implement this at all levels of the industry.

How can you AID?


Now that you know what SATSA AID is about; join the movement towards sustainable change!

Whilst we are continuously developing and enhancing plans, we call on all members to choose to do business with suppliers and products owned by individuals who are excluded from the main value chain. If you make a connection with an AID-eligible business that is not yet compliant, you can recommend them as a Growth Affiliate or Emerging Association Member.


For further information or discussion, you are welcome to contact SATSA’s COO, Hannelie du Toit or SATSA’s Co-Vice Chair, Rob Hetem.


AID Projects  

SATSA Tourism Business Incubator

Welcome to the SATSA Tourism Business Incubator, where innovation and success converge.

As an outcome of the SATSA 2022 Conference and implemented from May 2022 (onwards), SATSA proudly introduces an innovative service aimed at empowering emerging entrepreneurs in the tourism value chain to propel their businesses to new heights.

Through our enterprise and supplier development (ESD) services, SATSA members can support beneficiary companies and obtain the necessary collateral for their B-BBEE verification, specifically for the enterprise development (ED) and supplier development (SD) components of the B-BBEE scorecard.

By becoming a valued partner, you play a vital role in shaping the future of the tourism sector by contributing to nurturing the next generation of industry leaders. Our programme offers a value-added, high-impact business support programme, that embraces agility, navigates easily through red tape, and infuses partners and member linkages, providing a comprehensive network of support.

Based on the proven incubator model of our partner, Sigma International, our Business Incubation program has been specially tailored and "private-labelled" by SATSA through a dedicated non-profit company. This initiative is at the forefront of driving the tourism transformation agenda, in combination with our Access, Inclusivity and Diversity Committee.

Beneficiaries of this program gain access to unparalleled opportunities for support, resources, networking, and industry expertise. Our goal is to provide emerging entrepreneurs with the tools and guidance needed to thrive in the competitive tourism market.

Together, we will shape a dynamic and inclusive tourism industry, fostering growth, diversity, and success for all.

Member Partners

We are proud to list our current partners as follows:




Currently, over 30 beneficiaries are funded by our member partners for participation in the 2023 SATSA Tourism Business Incubator.

Incubatee businesses are new enterprises and/or current suppliers and vary across sectors, from tourism services to waste management, furniture manufacturing, sweet manufacturing, and even a business that repurposes used linen into school uniforms for underprivileged children.

By engaging the services of our beneficiaries, you can rest assured that you are partnering with a reputable and supported business.

Camping KhapelaRethabile Guest House 
Accommodation - Camping & Outdoor Experience Accommodation - Bed & Breakfast
Karabo Sepharatla Jacob Motlamme
Cleaning Services
Industrial Washers - IndiWashOrganic Matters 
Cleaning Services - Industrial Laundry ServicesCleaning Services - Grease Trap Services
Pamela MphuthiSiya Sigcau 
Tendani MaintenanceWasiza Trade and Invest 
Cleaning Services - Waste Refusal Cleaning Services - Cleaning and Sanitising
Koketso SeketeWanda Sowazi
Adnasah Trading 
Zama Mpanza 
Ashok Narsai InteriorsIsu Elihle Projects
Design Interior - Interior Design Design Interior - Carpeting & Upholstery
Ashok Narsai Michael Majola
Morake AA DécorTop Class Landscaping Projects
Design Interior- Upholstery & CushionsDesign Exterior - Landscaping & Gardening 
Anna Ramokoka Solomon Phungwayo 
Food & Beverage
Asmara CoffeeForest Fairies Sweet Company 
Food & Beverage - Coffee Food & Beverage - Sweets & Chocolates 
Buhle MagwentshuThejes Khan 
Meropa Casino BanquetingOlive Ridge Holdings 
Limpopo Gauteng
Food & Beverage - Events Banqueting Food & Beverage - Fresh Produce (fruit, vegetables, milk & eggs)
Thidiela ZwoteaTerrence Maluke
Roska Artisan Ice-Cream  
Food & Beverage - Artisan Ice-Cream, Frozen Food & Beverages 
Roshni Morar  
Health Tourism
Relax Spas 
Western Cape 
Health Tourism - Hospitality, Wellness, Travel & Tourism 
Noli Mini 
Bloom Afrika Skills AcademyKing's Manufacturers Holdings
Western CapeGauteng
Manufacturing - Linen Products (circular economy)Manufacturing - Signage Manufacturers
Danolene JohanssenSelby Nkosi 
Kumbula Mouldings  
Manufacturing - Hand Crafted & Painted Curios 
Alex Banda  
Security Services 
JC Security SALRM Protection Services
Security ServicesSecurity Services
Edith MahaboDerrick Moseiea
Tour Operator & Transport
Gabriel On The Go Point Squared Shuttles
Tour Operator - Transport and ToursTransport
Gabriel ChaukeAshley Liddle
Sussurros De Africa Theos Tours and Culture
Tour Operator Tour Operator - Cultural tours and tour guide
Andile Kleinbooi Xolani Gina
Ubizo Tourism and Events Vomba Tours and Safaris
Western CapeMpumalanga
Tour Operator and Destination Management Company Tour Operator
Sabu SiyakaDzunisani Hlongwane 
Zaf Travel and TourismZintokazi Afrika
Tour Operator with wheelsTour Operator 
Vishal GovindZaithoon Maziya


Support Offered


Business incubation support, facilitated by Sigma International, is based on in-depth needs assessments and includes, amongst others, the following: 

Support with financial, business and marketing mentorship Development of marketing collateral Assistance with financial record-keeping and management accounts Business linkages and market access support Assistance with funding plans and facilitation of business funding Zoom Couch sessions and Fireside Chats with Guest Speakers (for example Robbie Brozin, Co-Founder of Nandos)

Sigma International utilizes a partnership model of support, with key business support partners including SAICA ED, PUM Netherlands Senior Experts Programme (technical business support such as Solar Energy Coaching), and others.


Getting Involved


Should you wish to partner on what we hope will become the largest network of Tourism Business Incubators, starting with the National Department of Tourism and having been adopted by FEDHASA and ASATA, please contact us as follows:

Akash Sign, Sigma International -

Hannelie du Toit, SATSA –

SATSA Training Academy

Welcome to the SATSA Training Academy, a beacon of excellence in skills development in Southern Africa.

We combine traditional classroom teaching with innovative online learning, offering a dynamic and comprehensive approach to professional development in the tourism industry.

Whether you are planning a career in tourism, are a new entrant in the industry, or are immersed in tourism and wish to upskill, the SATSA Academy is for you.

With world-class content crafted in collaboration with industry experts, our curriculum caters to both the time-honoured practices and emerging trends in tourism, ranging from sustainable tourism and cultural intelligence to digital marketing and customer service.

The Academy offers a blended learning approach, allowing you to learn at your own pace through engaging online modules while benefiting from hands-on experience through in-person workshops and sessions.

We believe in fostering a diverse and inclusive environment, offering accessible learning platforms for all current, new and aspiring tourism professionals.

We work closely with governments, private sectors, educational institutions, and local businesses to provide you with real-world exposure and insights from industry leaders.

All certifications are endorsed by SATSA and other key bodies, assuring excellence, integrity, and professionalism.

More information to follow shortly on our exciting offerings.