News Listing

As trade show season gets underway in South Africa, traditional shows have come under fire for being antiquated, expensive and out of touch with the realities of a digital-first world. Critics argue that in an era of tech, tools and online platforms, physical events can no longer justify their cost. Yet at sold-out shows like WTM Africa, the reality feels quite different.

Stellenbosch has launched Art of Origin Stellenbosch, a town-wide art competition and exhibition bringing together every generation and creative community in the region for the very first time.

The dates are confirmed! From 3 -12 July 2026, the Knysna Oyster Festival returns with 10 days of sport, great food, outdoor adventure and plenty to keep young minds entertained under this year’s theme: “A feast of family fun.”

On 4 March 2026 NightsBridge and Semper formally announce the acquisition of Semper by the NightsBridge group, marking a new chapter for two of Southern Africa’s most trusted hospitality technology providers.

Knysna, along with many parts of the Garden Route and Western Cape, is a water stressed destination, a reality shared by communities across South Africa. The town remains fully open, welcoming and ready for visitors, with a proactive and responsible approach to water management across the tourism sector.

The Tourism & Travel Green Lung was officially launched at Vergelegen Wine Estate, marking a first-of-its-kind initiative that ties together ESD and ESG goals in one living model. 

New SATSA white paper highlights adventure tourism's untapped potential for sustainable economic growth and regional tourism development.

SATSA, the voice of inbound tourism in Southern Africa, has formalised a partnership with the Adventure Travel Trade Association (ATTA), the world's largest network of adventure tourism professionals.

Recent arrival data paint an encouraging picture at first glance, with strong year-on-year growth and, in some cases, total arrivals exceeding pre-pandemic levels. However, headline figures continue to mask a more uneven reality.

As we move through 2026, the industry's focus has fundamentally shifted from merely getting back on our feet to mastering a landscape of rapidly evolving risks. Survival is no longer the benchmark; success now belongs to those smart enough to navigate an environment that changes almost daily.