ITFFA 2024 - The 6th International Tourism Film Festival Africa heads to Cape Town in May

Partner News

The International Tourism Film Festival Africa (ITFFA) proudly marks its 5th year of operation, achieving record-breaking participation for the fifth consecutive year. The upcoming 6th edition is set to be hosted by the City of Cape Town at the historic Cape Town City Hall in May 2024.

Since its inaugural event in 2019, ITFFA has attracted over 3400 entries from 97 countries, underscoring the global enthusiasm for engaging with African and South African tourism film and video content. Dedicated to honouring all video content related to the tourism and travel industry, ITFFA provides a platform for the world to explore the rich tapestry of Africa's digital tourism marketing.

James Byrne, co-director of ITFFA, expresses excitement, stating, "We are thrilled to be able to showcase the best of Africa’s digital tourism marketing content on the global stage." Co-founder Caroline Ungersbock adds, "Films produced in our country not only utilise tourism services but also expose locations used during filming to both national and international markets."

The International Tourism Film Festival Africa invites entries from a broad spectrum, including National, Regional, and Local Tourism Agencies, Destinations, Tourism Products, Tourism Services, Advertising Agencies, Independent Filmmakers, Documentary makers, and storytellers.

Entries can encompass a variety of video content such as TV ads, promotional films, video campaigns, videos for social media, video blogs, documentaries, reports, and TV magazines related to the promotion of tourism destinations, products, and services.

Why enter the International Tourism Film Festival Africa ITFFA?

  • Your film is evaluated by an international panel of jurors.
  • Promote your establishment, destination, or services to a potential new market.
  • Winning grants international recognition and awards.
  • Gain exposure to niche markets and decision-makers in the film and tourism industries.

Entries for the 2024 ITFFA can be submitted through the official website www.itff.africa, with the deadline set for 15 January 2024.

In a new development, the 2024 ITFFA edition will feature a B2B element, providing an opportunity for participants to showcase their products, film commissions, countries, provinces, regions, and services at the exhibition scheduled for 29 and 30 May 2024. Don't miss the chance to be part of this exciting celebration of tourism storytelling and innovation!