Target Markets: UK, North America and Germany
Expert panellists took us through challenges, recovery rates, opportunities and strategies to grow and retain these important markets. Keeping with the conference theme of ‘Partnerships for Action,’ a key message was that we have to work together to ensure that these markets experience South Africa, which will inevitably keep them coming back.
National Tourism Inclusivity Pledge
This session unpacked the proposed National Tourism Code of Conduct Pledge and how it encourages tourism activities to be undertaken with respect for basic rights like dignity, safety, and freedom from exploitation. The session promoted responsible tourism practices, how we can improve the visitor experience and increase industry credibility.