Tourism crisis communication strategy unveiled – learn more and join the campaign

During a Safety Forum call with Minister of Tourism Patricia De Lille earlier this week, Natalia Rosa, CEO of Big Ambitions, presented the Festive Season Crisis Communication Strategy.

This strategy aims to ensure that public and private stakeholders have a clear strategy to respond proactively and swiftly, managing and mitigating a crisis' impact on tourism in South Africa.

The purpose of the strategy is to:

• Protect the tourism sector from crises

• Manage and mitigate crisis impacts

• Establish an aligned strategy for public and private stakeholders

To view the full presentation, click here.

Join our training session

Although a bit late into the peak season, we would like to update trade on the different elements of Tourism Safety.

This will include prevention activities, the protocol should there be an incident, and most importantly, the newly launched Tourism Safety Crisis Communication Strategy.

Please register here and join us on Wednesday, 20 December at 10:00 for this critical update.

We need your assistance

For the strategy to work, we also kindly request all tourism stakeholders’ assistance with the following:

Send us any news articles (negative or positive) relating to tourism in South Africa to comms@visitsouthafrica.info

Also, send us your ‘good news stories’ – new activities, attractions, and insights on how the festive season is going to comms@visitsouthafrica.info

SATSA’s approach to Safety and Security is focused on a three-point plan and is aligned with existing National and Provincial strategies. Visit our Safety and Security page here.