SATSA responds to SA Tourism - Tottenham Hotspur sponsorship
Blindsided by the news of South African Tourism’s intention to spend almost R1bn sponsoring the Tottenham Hotspur premier league soccer team, SATSA has responded with media interviews expressing our concern over the initiative’s real return on investment.
David Frost, CEO SATSA, says “To achieve the real tourism growth South Africa needs, we must grow our arrivals from India and China, among other markets. And when you look at countries like Malta and Rwanda which have pursued this tactic previously, awareness raising has not necessarily resulted in an increase in leisure tourist arrivals.”
SA Tourism proposed sponsorship deal with Spurs – 702 The John Pearlman Show
Tottenham Hotspur chosen over SA businesses – eNCA
Panel Discussion | SA Tourism and Tottenham Hotspur deal – eNCA
The response to South African Tourism’s intended sponsorship of Tottenham Hotspurs has been widely covered with the Tourism Business Council of South Africa adding its voice to the vehement objection thereof.
If you’ve been following the issue, you may find these reports of further interest.
- SA Tourism sill wants to ink Tottenham Hotspur deal despite public outrage
- Three perspectives on SA Tourism’s impending Spurs sponsorship deal –
- Tottenham Hotspur deal yet to be finalised
- After the bell, could SA Tourism’s sponsorship deal with Spurs actually work?
- More questions than answers over SA-Spurs deal
- Urgent meeting to be held re Tottenham Hotspur deal
- SA Tourism proposed sponsorship deal with Spurs
- SA Tourism ‘absolutely’ still wants to ink Tottenham Hotspur deal despite public outrage
