SATSA 2023 AGM Overview


Our gratitude to those who were able to participate in our AGM last week.

We were treated to a fantastic talk from Prof. Andrew Boraine, a Partnering and Systems Change Practitioner. If you missed the AGM, you are welcome to have a look at the recording here.

SATSA is thrilled to announce that our membership count reached 1,151 products (including subsidiaries and divisions). Year to date, we have welcomed 122 new members and have 95 new applications in the pipeline. This stands as a testament to an industry in recovery and the association's good work.


Highlights from the Past Year:



  • NPTR Operating Licences
  • VAT and Inbound Tourism (BDO Partnership)

  • SARS Travel Pass

  • Structured Engagement (TBCSA & South African Tourism Partnership)


Tools & Campaigns

  • New SATSA Website
  •  Free to be South Africa Campaign

  • SA Golf Brochure (South African Tourism Partnership)

  • 101 Adventures Southern Africa (Wesgro Partnership)


Meetings, Conferences & Events

  • Cape Town & Garden Route Adventure Exchange Days (Wesgro Partnership)
  • Cape Town Adventure Familiarisation Trip (Wesgro Partnership)

  • WTM Africa (Africa Travel Week Partnership)

  • SATSA Conference (South African Tourism, TKZN and Durban Tourism Partnership)
  • Annual Travel Indaba

  • NTCE & Free State Provincial Career Expos

  • North West & Limpopo Speed Marketing & FAM Trips (South African Tourism Partnership)

  • Eastern Cape Mini Familiarisation Trip


Member Support & Information

  • Tourism Safety

 - SATSA Safety Strategy

 - Secura Traveller App

 - TBCSA Tourism Safety Committee

 - Tourism Safety Network (over 700 WhatsApp Participants)

 - Tourism Advice Network (over 300 WhatsApp Participants)

  • NumerousSurveys (TBI, Skills, Festive Season, Indaba Issues, Tourism Safety, NPTR)
  • 517 Newsletters & Newsflashes published since the previous AGM
  • A Social Media Audience of 27,000 strong
  • Requirements for Travel to South Africa published online
  • Adv. Louis Nel's Business Review Advice Series
  • Tourism Green / White Paper input
  • Various Webinars (GTIP, Developing Markets, Adventure Tourism, ILTM Luxury Travel, Embassy Direct, SARS Travel Pass, Tourism Safety, etc.)


We are also pleased to note a significant boost in the adventure tourism sector with SATSA’s Adventure Chapter having published a Roadmap for Growth as well as the Code of Good Practice and its relevant Guidelines.


This above aligns with our efforts in structured engagement and collaboration with South African Tourism and TBCSA. The approach allows us to seize the unique opportunities presented by various segments of our tourism industry.


AGM Resolutions:

  • Adoption of the amended SATSA NPC MOI, pending a timeline addition to Wildlife in Captivity adherence
  • Election of members to serve on SATSA’s Chapter Committees

  • Confirmation of SATSA’s Chapter Chairs as per the below table:





  • Election of members to serve as SATSA Directors as per the below table




  • Approval of 2022 Treasurer’s Report 
  • Resolved that the firm Alchemy Audit Services be reappointed for the ensuing year
  • Resolved that the auditors’ remuneration be approved for the 2023 financial year
  • Resolved that the annual Membership fees will increase by 5% for the year commencing on 01 January 2024


Following another successful AGM, we express our gratitude to members, partners, stakeholders, and SATSA staff for their continued support and commitment to the association. We remain committed to positioning Inbound Tourism and this Country and Region as the tourism powerhouse it deserves to be.