MORE Family Collection Rebrands as MORE Collection

Trade Alert, 1 September 2025 by MORE Collection

MORE Family Collection has evolved into MORE Collection, following nine months of extensive market research with the travel trade. The word “family” sometimes created confusion, with people perceiving the brand as exclusively for family travellers. The new name provides a simpler, clearer identity that better reflects everything the brand offers.

“Family will always be part of who we are, but this evolution to MORE Collection makes it clear we’re for everyone seeking exceptional experiences. The change enables us to present our brand with more energy, spirit and authenticity," said Robert More, Custodian and CEO of MORE Collection.

The rebrand includes a refreshed visual identity featuring Sunshine as the new accent colour. MORE Collection continues to operate its portfolio of lodges, boutique hotels, and private residences across South Africa, delivering exceptional experiences by extraordinary people.

Trade partners can access updated brand assets through the company's partner portal.

Access brand assets for MORE Collection here.