Joint Association input on Green Paper

The recently issued Green Paper by the Department of Tourism represents an effort to examine and develop tourism policy. While we acknowledge the attempt to engage the public, we would like to extend an invitation for more targeted conversations with the associations that represent a multitude of businesses across the tourism sector.

Below is a quick 10-point summary of the joint comments by several associations that we see as critical opportunities for synergy and collaboration.

1. Open Doors for Bilateral Consultation

Issue: Open dialogue between the government and trade associations can strengthen the sector.

Comment: We acknowledge the Department's public consultation initiative but recommend that this outreach be enriched by direct conversations with the primary stakeholders in the travel and tourism industry. Such discussions would add depth and context, ensuring the framework addresses the industry's specific needs.

2. Clarifying The Regulatory Framework

Issue: The Green Paper contains generalities regarding regulation.

Comment: While the document makes a case for regulatory oversight, it would benefit from clearer articulation of these proposals. We request an opportunity to consult with government to explore how industry-led self-regulation could meet these needs, thus fostering a more conducive business environment.

3. Short-Term Rentals: An Opportunity for Partnership

Issue: The Green Paper highlights the subject of short-term rentals.

Comment: As these platforms have become a substantial part of the tourism sector, we support a balanced approach that protects consumers while encouraging entrepreneurship. We do however request a discussion on reasonable regulation that aligns with international best practices.

4. Utilising Current Data

Issue: The need for updated and current data.

Comment: We acknowledge the effort to base policy on data. To better capture the industry’s dynamics, especially in the post-pandemic context, we propose using the most recent data available.

5. Celebrating The Role of The Private Sector

Issue: Private sector’s active role in tourism.

Comment: We request the acknowledgement of private sector as a co-driver in the tourism industry alongside government to better reflect the real-world dynamics and foster a more effective partnership.

6. Tourism Levy: A Conversation to Be Had

Issue: The Green Paper suggests a framework for tourism levies.

Comment: This is a potentially controversial issue and needs critical discussion on how public and private levies could co-exist to best support the tourism sector.

7. Cross-Government Collaboration

Issue: The need for a comprehensive governmental strategy for tourism.

Comment: We strongly recommend an all-of-government approach to uplift tourism as a national priority, a sentiment echoed in the Green Paper. Such a strategy would be a significant advancement for the industry.

8. Market-Led Approach to Domestic Tourism Pricing

Issue: The Green Paper mentions dual pricing to stimulate domestic tourism.

Comment: This could intervene in market-led pricing mechanisms. We appeal to government to explore various strategies that can support domestic tourism without the potential negative impact.

9. Thematic Synergies and Alignment

Issue: The Green Paper outlines some overarching concerns in the sector.

Comment: We are aligned with the goal of maximizing the sector's potential and look forward to contributing ideas on ethical standards and planning coherence.

10. Comprehensive Risk Management

Issue: Need for detailed risk identification.

Comment: We acknowledge the Green Paper’s mention of risks and believe that a more granular approach to risk management would fortify the industry against unforeseen challenges.

In summary, we see the Green Paper as a stepping stone towards achieving a more cohesive and robust tourism sector. Therefore, we request government to harness our associations' collective expertise and resources. By working together, we can create a resilient and flourishing tourism industry that benefits all South Africans.