Join the Live South Africa North Europe Roadshow - 15th to 23rd January 2024
SATSA members are invited to participate in South African Tourism's North Europe Roadshow taking place from 15th to 23rd January 2024.
The primary goal of this roadshow is to contribute to the growth of arrivals from the Netherlands and Belgium to South Africa. Given that the trade in these countries are key partners upon whom we rely to bring arrivals and assist in acquiring new customers for the destination, it is essential to equip the trade with product knowledge and new experiences that they can incorporate into their packages.
A secondary objective of this roadshow is to provide market access for the South African travel trade value chain (product owners) to Dutch and Belgian buyers, including tour operators and travel agents.
This will be achieved by persuading the travel trade that currently sells South Africa that there are still ample opportunities beyond the historically sold high-priced and high-value packages. Simultaneously, we aim to educate them about differentiated product and packaging opportunities. We will collaborate with South African trade and suppliers qualified to accompany South African Tourism to the Netherlands and Belgium, presenting the very best of what South Africa has to offer.