ITFFA Announces 8th Edition of Africa's Premier Film & Tourism Investment Platform
Press Release by The International Tourism Film Festival Africa, 8 April 2026
The International Tourism Film Festival Africa (ITFFA) proudly announces the 8th edition of its globally recognized festival, set to take place on June 2 – 5th 2026. As Africa's leading platform at the intersection of film, tourism, and investment, ITFFA continues to position the continent as a dynamic hub for creative storytelling, destination marketing, and economic growth.
Now in its eighth year, ITFFA 2026 will bring together filmmakers, tourism authorities, investors, broadcasters, and policymakers from across the globe. The festival serves as a catalyst for strategic partnerships and investment opportunities, showcasing Africa's diverse destinations through compelling visual narratives.
With 438 entries from 47 countries and 120 finalists, the selected delegates will make the Bannister Hotel in Braamfontein their home for the first week of June.
Under the theme "Empowering Youth Through Digital Creativity and Tourism," the 2026 edition will place a strong emphasis on youth development, digital innovation, and skills transfer within the creative and tourism sectors. Through curated screenings, industry panels, masterclasses, and networking events, ITFFA aims to unlock new pathways for emerging talent while strengthening Africa's global competitiveness.
Key Highlights of ITFFA 2026 Include:
- International film competition and awards ceremony
- Investment and co-production market
- Youth and student showcase through the YCSC programme
- Industry masterclasses led by global experts
- Strategic dialogues between government, private sector, and creatives
Speaking on the upcoming edition, James Byrne, Project Lead, stated:
"ITFFA has grown into more than a festival-it is a strategic platform for investment, collaboration, and continental storytelling. Our 8th edition will further cement Africa's position as a global leader in tourism film and digital content innovation."
The festival continues to work closely with key stakeholders across government and industry to drive tourism growth, support job creation, and enhance Africa's brand on the global stage.
ITFFA 2026 invites filmmakers, partners, sponsors, and delegates to participate in shaping the future of African storytelling and tourism development.
For partnership, exhibition and advertising opportunities, as well as event details, please contact:
Email: james@itff.africa
Website: www.itff.africa
Phone: +27 82 905 8210
About ITFFA
The International Tourism Film Festival Africa (ITFFA) is a premier annual event dedicated to promoting tourism destinations through film. By bridging the gap between the creative and tourism industries, ITFFA drives investment, innovation, and global visibility for African destinations.
