Invitation for input into South African Tourism's Value Chain and Barrier Framework & Roadmap
We're excited to introduce the Tourism Value Chain and Barrier Strategy, a forward-thinking initiative designed to elevate South Africa's tourism sector from 2024 to 2027.
Crafted to align with our nation's policies and legislative environment, this strategy aims to revolutionise every aspect of a traveller’s experience, underpinned by a comprehensive roadmap filled with clear objectives for the next three years.
This is where you come in. South African Tourism invites you to contribute your invaluable insights to refine and enrich this pivotal strategy. Your frontline experiences and perspectives are crucial in moulding a plan that truly reflects the challenges and opportunities within our tourism sector.
By participating, you're not just lending your voice; you're actively influencing the direction of tourism in South Africa, ensuring the strategy is both innovative and competitive on a global scale. This is a unique chance to shape a tourism landscape that benefits your business directly and enhances the overall experience for visitors to our country.
Please provide your input by 8 March 2024 directly to Debbie Damant, Head: Visitor Experience, South African Tourism at Debbie@southafrica.net.
Thank you in advance for your contribution and collaboration.




















