Invitation to Collaborate on South African Tourism's Springboks Rugby World Cup 2023 Leverage Campaign

The Rugby World Cup 2023 is fast approaching, and South African Tourism is seizing the opportunity to spotlight our nation and industry. We invite you to participate in this exciting collaboration.

Rugby isn’t just a sport in South Africa but a powerful symbol of unity, nation-building and international recognition. With this campaign, we aim to extend that unity beyond our borders, reaching out to rugby-playing nations around the world and inviting them to discover the magic of South Africa.

This campaign transcends a social media campaign and is a unique opportunity for your business to shine on a global stage, leveraging an exciting global sporting event and our beautiful country.

Here's how you can get involved:

1. Share creative ideas for content creation with the Springbok team:

• Share your ideas on what the campaign should include i.e., exceptional facts about local destinations, favourite SA experiences / food, exciting adventures and activities. We’ll dare the world to try SA i.e. I dare you to visit SA and dive with sharks / bungy off the highest bridge.
• Click here to submit your ideas.

2. Register to help develop rugby-inspired packages:

• Develop rugby-themed tourism packages.
• These packages will be featured on a collaborative platform, with booking links directly to your site/email.
• Register your interest here.

3. Share adventure/tourism footage/photos:

• Share high-quality tourism, adventure and safari collateral to be integrated into Springboks-related material, connecting the audience with their favourite places and experiences.
• Upload your collateral here using our Free to Be Campaign platform.

 4. Offer prizes for a competition:

• Offering prizes for potential global competitions, affording your business extensive exposure and access to a vast database of potential travellers.
• Share details of your prizes here.

5.      Interact and promote the campaign:

• Engage with the campaign on your platforms and explore the possibility of developing complementary campaigns.
• Detailed campaign information will be shared soon.

We're enthusiastic about making this campaign a transformative experience for South Africa and our tourism industry, but we can't do it without your involvement.

Let's make history together!