Creating Market Access: The Impact of SATSA’s Tourism LinkUp
When SATSA launched Tourism LinkUp earlier this year, the goal was simple: to create market access for credible, trade-ready member products and to strengthen connections between SATSA members, trade partners, and the wider tourism ecosystem.
Now, five months in, the campaign is showing real results. Week after week, we have profiled close to one-hundred-member offerings, from coastal adventures to bushveld safaris, boutique hotels to cultural tours, across Southern Africa. Each Tuesday, our mailers bring your products directly into the inboxes of tour operators, DMCs, and travel buyers.
What We’ve Learned
Diversity matters. Showcasing a wide mix of products has highlighted the richness of our membership, from established brands to emerging experiences in less-travelled regions.
Visibility drives results. Members have reported new enquiries because their business has been showcased in our newsletters and across our social media channels.
Consistency builds trust. Regular features keep members top of mind with agents and buyers, ensuring exposure is ongoing rather than a once-off.
Why Membership Matters
Tourism LinkUp is just one of many benefits of SATSA membership. It highlights the credibility and trust that sit at the core of our value proposition. Being featured also opens doors to regional showcases, networking opportunities, and SATSA’s broader advocacy and marketing initiatives. By lifting the SATSA brand together, each member’s individual voice carries further.
What’s Next
Tourism LinkUp Live and regional showcases will continue to give members a platform to present their products face-to-face.
Chapter events and LinkUp Socials will deepen connections in local markets.
Our upcoming website refresh will further integrate Tourism LinkUp, ensuring member products are showcased to their full potential.
We will continue to enhance our Tuesday mailer, ensuring that it has impact for your business and for our industry.
If you are a SATSA member and have a trade-ready product or story to share, now is the time to submit. There is no limit to the number of times you submit a product to be featured.
Want to feature next? Submit your product today.
