SATSA’s 2024 conference, themed "This is Us," brought together the heart of Southern African tourism in an extraordinary homecoming. Held at the stunning Arabella Hotel, Golf & Spa, the conference was a deeply immersive gathering filled with storytelling, connections, and the warmth of shared experiences. This year, we stepped away from formalities, embracing the power of personal narratives to inspire, educate, and bring our community closer.
With intimate fireside chats, laughter, and compelling stories, attendees were invited to reconnect with our roots while celebrating the future of tourism. From reflections on the past to visionary insights for tomorrow, this year’s conference was a heartfelt celebration of our industry's resilience and reimagined potential. Every voice mattered – from Oscar-winning filmmaker Craig Foster to co-founder of Nando's, Robbie Brozin – and each story added a unique thread to the rich tapestry of Southern African tourism.
Explore our gallery and relive the moments that made "This is Us" a remarkable celebration of our shared journey!
