Tourism Tuesdays: The latest updates from SAT
A word from the editor
Starting next month, we're shifting gears moving from a weekly to a monthly newsletter frequency.
We would like to extend our heartfelt gratitude to all of you for your contributions throughout the last year. You have made the weekly newsletter a valuable resource for industry insights and updates. Rest assured, moving forward, we're committed to even more gripping content.
We remain dedicated to providing a platform for voices to be heard. We invite you to continue sharing your content and insights with us by emailing mediaq@southafrica.net.
In this week's edition, we're thrilled to kick off the 54-day countdown to Africa's Travel Indaba, a much-anticipated event in our industry calendar. Additionally, we'll be sharing an update from the Minister of Tourism's recent engagement with domestic media, as they criss-crossed the country promoting the multitude of tourism experiences that South Africa has to offer.
We also share an insightful opinion piece penned by our CEO, Nombulelo Guliwe on the rise of tourist arrivals from Kenya, illustrating how growth comes when policy regime intersects with effective insights-driven marketing strategies.
Lastly, as part of our regular feature, we continue to put the spotlight on various tourism businesses from across all of South Africa's nine provinces. As always, we have our Experience of the Week, along with highlights of new, upcoming, and newly renovated products to keep an eye on.
Thank you for being on this journey with us. As we look forward to our monthly edition we're excited about even more gripping content we will be sharing.
To all South Africans, here's to wishing you a wonderful holiday tomorrow as our country commemorates Human Rights Day. As you take time to reflect on this important day, please do take some out to enjoy and explore the many tourism offerings and experiences that our country has to offer!
Tourism Regards,
Tourism Tuesdays Team
Minister Engagement at Sho't Left Easter Campaign
The Minister of Tourism in South Africa, Honourable Patricia de Lille, took time out on Monday to be with members of the South African media and some local influencers. In the spirit of South African Tourism's Domestic Easter Campaign, Sho't Left's #SeatAtTheTable, Minister de Lille joined the media and influencers for lunch at the iconic Bo-Kaap area in the Western Cape where she also thanked them for their continued support and contribution to promoting domestic tourism thus contributing to the country's economy. The latest domestic performance numbers indicate that there was a total of 37,9 million domestic overnight trips taken by South Africans in 2023 marking an increase of 11,3% when compared to 2022.
Kenya Arrivals to SA Boom as Policy Regime Meets Marketing Prowess
In today's era of vital intercontinental connections, the recent surge in Kenyan tourism to South Africa underscores the impact of strategic policy changes and focused marketing efforts.
Since January 1, 2023, Kenyans have enjoyed visa-free travel to South Africa for up to 90 days a year. This policy shift signifies more than just bureaucratic change; it marks a significant step in fostering closer ties within Africa and facilitating easier travel and cultural exchange.
The impact has been substantial, with a notable increase in Kenyan visitors to South Africa. In 2023 alone, Kenya saw a 99% rise in arrivals compared to 2022, reaching 42,403 visitors. This surge in tourism has brought economic and cultural benefits, showcasing the importance of tourism as a driver of revenue, job creation, and international relations.
South African Tourism's targeted marketing campaigns, particularly in Kenya, have played a crucial role in this success. Campaigns like "There's So Much More to See" have resonated with Kenyan audiences, leveraging digital platforms, and achieving impressive engagement metrics.
The collaboration between South Africa and Kenya has been key to this achievement, exemplified by strategic partnerships in the aviation and hospitality sectors. The codeshare agreement between Kenya Airways and SAA, enabling direct flights between Nairobi and major South African cities, has enhanced accessibility and stimulated tourism.
Looking ahead, South African Tourism aims to build on this success through further marketing campaigns and collaborations, fostering deeper cultural understanding and economic growth across the continent. This success story serves as a testament to the transformative power of innovative policies and collaborative efforts in unlocking Africa's tourism potential.
54 Days to Africa's Travel Indaba
With only 54 days left until Africa's Travel Indaba, the continent's premier travel trade show - the countdown is on! Scheduled to take place at the Inkosi Albert Luthuli International Convention Centre in Durban, KwaZulu-Natal province, from 14 – 16 May 2024, preceded by Business Opportunity Networking Day (BONDay) on the 13th, this global trade show event brings together tourism stakeholders from across Africa and the globe.
Don't miss out on this opportunity to gain valuable insights, connect with industry leaders, discover new destinations and tourism products and to be a part of shaping the future of African tourism.
To learn more and register for ATI, click here for more information
EXPERIENCE OF THE WEEK
Location: Northern Kruger National Park, Limpopo Province
Website: https://returnafrica.com/pafuri-walking-safaris/
The recently reconstructed camp boasts a furnished lounge, a cozy area for dining and relaxation, and brand-new guest tents. Each of the four spacious tents, measuring 8m x 4m, opens onto a private wooden deck and outdoor bucket showers. Reflecting the natural beauty of the bush surroundings, the interiors of the tents exude an earthy charm.
Hutwini Camp now joins Nkula Walking Safaris Camp in offering intimate guided walking safaris annually from April to October. Led by knowledgeable guides from the Makuleke community in the Limpopo province, these safaris provide an opportunity to explore the area's breathtaking landscapes and diverse wildlife.
Espousing the spirit of sustainability, the partnership between the Makuleke community and RETURN Africa has significantly contributed to local employment. Nearly 95% of the Pafuri Collection's full-time staff, including all senior managers, are drawn from the community, underscoring the commitment to fostering sustainable development and empowering local communities.
Location: Hermanus, Western Cape Province
Website: https://citysightseeing.co.za/en/cape-town/cape-town-hermanus-explorer-tour-1
Discover Hermanus with the New 'Explorer Tour' from City Sightseeing South Africa!
Embark on a scenic adventure through the picturesque town of Hermanus, nestled in the Western Cape. Presented by City Sightseeing South Africa, renowned for its iconic red buses, the 'Xplorer Tour' promises an unforgettable day tour experience filled with exploration and discovery.
Operating on Tuesdays, Thursdays, and Saturdays starting this month, this comprehensive day tour is meticulously designed to showcase the natural splendour, prominent landmarks, and unique highlights of Hermanus.
Highlights of the tour include:
- Captivating panoramic vistas of Hermanus and the renowned Walker Bay
- Engaging live guided commentary in English
- Complimentary WiFi for added convenience
- A leisurely coastal drive offering breathtaking views
This 'Xplorer Tour' splendour promises a memorable journey through Hermanus, showcasing its beauty, culture, and unique offerings in an immersive and enriching manner.
NEWLY RENOVATED PRODUCT
Location: Isimangaliso Wetland Park, KwaZulu-Natal Province
Website: https://www.thongabeachlodge.co.za/
Thonga Beach Lodge, an opulent beachfront retreat within the Isimangaliso Wetland Park, a UNESCO World Heritage Site along KwaZulu-Natal's north coast, proudly unveils its newly renovated beach bar. This exquisite lodge is a cherished addition to the Isibindi Africa Lodge's esteemed collection.
Crafted with inspiration drawn from the rhythmic waves of Mabibi Beach, owner Paige Gehren's vision has been masterfully realised by local artisans at Kipekee Studios. Every element of the bar, from the serene aqua-blue tones of the bar stools to the mesmerising recycled glass chandelier, resonates with the captivating beauty of nature. Whether you're yearning for a tranquil escape or seeking vibrant energy, Thonga Beach Bar provides the ideal ambience for every occasion.
COMING SOON
Location: Cape Town, Western Cape Province
Website: https://thelenox.co.za/
A renowned historic landmark in Cape Town, The Lenox, is set to undergo a remarkable transformation into an artist residency and boutique hotel. This groundbreaking initiative signifies a significant milestone in South Africa's cultural realm, as it marks France's inaugural artist residency established through a public-private partnership model.
The project will also introduce a distinctive boutique hotel, operated and managed by Newmark Hotels & Reserves, providing guests with the opportunity to engage with artists from across continents.
Located in the central Cape Town suburb of Gardens, The Lenox boasts a rich history dating back to 1897. Originally designed as a hotel, it will be meticulously restored by Memorist into an upscale luxury boutique property featuring 47 rooms.
Scheduled for completion in 2026, the arts-focused hotel will include a specialised restaurant and conference facilities. The existing parking lot will be transformed into a serene garden for guests to enjoy.
