SATSA Spotlights Industry Priorities at Africa Travel Week 2024
SATSA played an active role at the recent Africa Travel Week 2024, part of WTM Africa. Our participation in key panel discussions underscored SATSA's unwavering commitment to addressing critical industry issues.
One Year Down the Line: Adventure Tourism Self-Regulation in Focus
SATSA's Adventure Chapter Chair, Andre du Toit, joined a panel discussion that explored the impact of the association's adventure tourism self-regulation initiatives. The panel, moderated by Natalia Rosa, CEO of Big Ambitions, also featured SATSA's CEO, David Frost, and Julia Louw, the Leisure Head of Tourism at Wesgro.
The discussion provided valuable insights into the successful implementation of SATSA's digital campaigns, adventure familiarisation trips, and the upcoming Adventure Summit – all aimed at promoting the industry's growth and engagement.
Restoring Confidence in Tourism with Tech-Driven Safety
In a separate panel, du Toit, Frost, and Rosa examined the critical role of safety and security in destination reputation. The conversation focussed on SATSA's safety initiatives, including the SECURA Traveller App, and how technology-driven solutions can enhance tourist safety and provide travellers with greater peace of mind.
The panel also highlighted the importance of integrating safety innovations with national tourism strategies, underscoring SATSA's collaborative approach.
Connecting with Industry Colleagues
SATSA also maintained a dedicated stand at the event, providing an opportunity for members to connect with industry colleagues, showcase their offerings, and engage in discussions that will contribute to the growth and development of the tourism sector in Southern Africa. We were also fortunate to have the following partners on the SATSA stand: Blackwaters River Lodge, More & More Africa, Highline Tours & Travel, Sidewalk Africa Travels, Terra Nova Tours, Amazing Africa Tours, Elephant Lake Group, South Africa Wine | Visit SA Winelands, Peermont Global, LZ Travel, The Lord Charles Hotel, Southern Xplorer, Moratiwa Travel & Tours, eXplore Plus Travel & Tours, Liberty International Tourism Group, African Studio, Safari Lodges and Classic Retreats (Pty) Ltd, Babanango Game Reserve, Legend Safaris (Pty) Ltd, BLUU Car Rental, Out & About Travel (Pty) Ltd, Africa Sky Runners, Knysna Waterfront Lagoon Cruises PTY LTD, Cape Adventure Brands, The Great South Adventure Club ( PTY) LTD, Wishing for Africa Safaris & Getaways, Ranger Buck Safaris , Waterfront, Zatrax, Lebo's Soweto Backpackers, Icon Villas, La Villa Vita Nelspruit.
Thank you to everyone who made our week at WTM a success - we thoroughly enjoyed meeting and networking with members, partners and industry peers. WTM is a platform where we can highlight our commitment to addressing key industry concerns and supporting our members. See you in 2025!
