Responsible Tourism Tools & Strategies for SATSA Members

Earlier this year, SATSA, Africa's Eden and Fair Trade Tourism (FTT) hosted a webinar, packed with real stories and actionable advice from tourism businesses embedding responsible practices across Southern Africa.

Missed it? Here’s what you need to know:

• It’s doable for everyone: SATSA members shared how responsible tourism can be implemented step-by-step, regardless of your business size, sector, or starting point.
• Team approach pays off: Panellists emphasised building “green teams” across all departments, unlocking new ideas, stronger team spirit, and attracting top talent.
• It’s good for business: Members reported measurable benefits, such as reduced energy and water costs, streamlined operations, easier access to international markets, and a 12% revenue boost over traditional competitors.
• Community comes first: Innovative initiatives, like showcasing local art, linking guest experiences to social projects, or supporting school programmes, stand out with guests and make real impact locally.
• Storytelling is powerful: Guests don’t remember statistics – they remember the positive, authentic stories of local staff, environmental efforts, and community impact your business uniquely enables.
• Certification brings credibility: Fair Trade Tourism certification is recognised by international buyers, simplifies paperwork, and opens new partnership doors.

Why act now?

• Global buyers are asking tough questions on sustainability.
• Responsible tourism is now a clear differentiator (and often a prerequisite) for international partnership and contracting.
• With support from SATSA & FTT, you have access to proven frameworks, ready-made tools, and expert advice tailored for our Southern African context.

Ready to take your next step?

ACCESS FAQ GUIDE 

WATCH THE FULL WEBINAR RECORDING

FIND OUT HOW EASY IT IS TO START YOUR JOURNEY TO CERTIFICATION

Responsible tourism isn’t just the right thing to do; it’s a growth strategy for our entire industry.