A brand-new market access partnership has been established to develop the SME tourism sector, assist with transformation, and introduce exciting and unique products and destinations in South Africa.

SATSA is pleased to announce a new transformation initiative in partnership with South African Tourism and the National Department of Tourism. The National SME Market Access projects aligns with SATSA’s strategy of contributing to transformation and offering trade members exciting and unique products and destinations to add to their portfolio.

Innovation is the key to bringing historically disadvantaged enterprises (HDEs) into the mainstream of tourism. This, together with the understanding that transformation initiatives must first make commercial sense, is the driving force behind the Market Access Project.

SATSA has conceptualised an intermediate marketplace where carefully selected and prepared emerging product can meet with large trade members in an environment that allows for informed discussions and business deals. The project is based on learnings from the very successful Gauteng SME market access event hosted in March 2016, in partnership with the Gauteng Tourism Authority, Joburg Tourism, SAT, the Gauteng Enterprise Propeller and the Gauteng Department of Economic Development.

Running between November 2016 and May 2017, the initiative will see small- and medium-sized historically disadvantaged enterprises from across the country participate, through a graduated selection process, in training and peer-to-peer mentorship. This will be followed by directly introducing selected SMEs to key decision makers from the leading inbound tourism trade at a speed marketing session to be hosted on 15 May 2017 in Durban. The project will culminate in the selected SMEs exhibiting at the annual Tourism Indaba.

SATSA would like to invite all interested parties to join us in this exciting new project.

Trade Members:

Recognising that the inbound tour operator plays a pivotal role in facilitating interactions with SMEs (acting as a product funnel, contractor and quality assurer for overseas principals), SATSA is inviting members to offer their services as mentors, present at provincial training programmes and to attend the one day speed marketing session on 15 May 2017. The industry plays a large role in providing candid feedback and helpful critique directly to the SMEs to improve their individual products. This would include insight into industry trends, understanding trade requirements, aligning product offerings to ensure maximum use for trade and defining unique selling propositions.

Trade members can register here before 15 December 2016.

SME Tourism Products:

An inclusive process will be followed with historically disadvantaged small- and medium-sized tourism businesses across South Africa invited to register before 15 December 2016. Through a selection committee 30 trade relevant SME products per province will be selected to attend a 5-day training course and finally the top 10 products per province will be selected to participate in peer-to-peer mentorship and trade marketing platforms.

SME tourism products can register here before 15 December 2016.


Provincial, local and other interested parties are invited to join the programme by participating in the selection committee to ensure that the best of the best small businesses advance through the process, attending the various workshops, and assisting selected SMEs.

Provincial partners can register here before 15 December 2016.

We look forward to delivering a massively successful project that will change the transformation landscape in the South African tourism industry.

For further information please contact:

Mashoto Zimba
076 124 0947 |

Hannelie du Toit
083 600 3555 |