Daily Archives: August 28, 2018

If you missed #SATSA18…

You missed two days of robust panel discussions and presentations. But don’t worry, we have you covered with full audio for each of our panel discussions and presentations:

Overseas arrivals for 2018 are down from some of our major core markets, but more worrying is that anecdotal evidence appears to suggest the forward-booking scenario is also down. We have had several macro-economic factors that may be affecting our business, including the appreciating rand, instability and Day Zero messaging, for example, but how do we get away from the boom and bust model. Our panellists explore the topic in depth.

Moderator:
Monika Iuel, CEO Private Safaris Southern Africa

Panellists:
Craig Van Rooyen, Director Tour d’Afrique
Lindy Rousseau, CMO Singita
Martin Wiest, CEO Tourvest Destination Management
Neil Bald, CEO AHA
Ryan Powell, Sales and Operations Director andBeyond

There is full agreement that transformation isn’t just about changing the complexion of the industry. Rather, it’s about growing the industry more inclusively and sustainability. Our panellists tackle how we’ve been tracking in the past year in terms of achieving that growth and bringing in more diversity, and what still needs to be done to achieve these goals.

Moderator:
Sisa Ntshona, CEO South African Tourism

Panellists:
Ashley Wentworth, CEO Stormsriver Adventures
Collin Thaver, Chair SATSA Board Sub-Committee on Transformation
Pieter Geldenhuys, Owner PG Tops Travel & Tours
Tshifhiwa Tshivhengwa, CEO FEDHASA and member B-BBEE Council
Zoe Molapisi, CEO By Design Africa Group

This panel discussion looked at the spatial imbalances in the tourism sector and the lack of geographic spread, despite the diversity of experiences across the length and breadth of South Africa. Tourist arrivals are unevenly concentrated in the large metro areas, but there is a great deal of product in regions which are not getting tourist arrivals. How do we encourage visitation in less-visited areas?

Moderator:
Dawn Robertson, CEO Constitution Hill

Panellists:
Darryl Erasmus, CQAO The Grading Council South Africa
Gillian Saunders, Special Advisor Minister of Tourism
Fundisile Mketeni, CEO SANParks
Nomasonto Ndlovu, CEO Limpopo Tourism Agency
Shamilla Chettiar, DDG: Destination Development, National Department of Tourism

Data protection has become quite a critical issue. You only have to consider some of the breaches that have been reported globally to understand its impact. Any business that collects or shares personal information when delivering a service has a big responsibility to take care of that data. The panellists dealt with how the industry can behave in a professional manner to ensure that they are complying with GDPR and POPI.

Moderator:
Otto De Vries, CEO ASATA

Panellists:
Louis Nel, Advocate, Corporate Legal Advisor
Illana Clayton, CEO Travel Smart Crew
Elizabeth De Stadler, CEO Novation Consulting

Download the presentation

In-depth insights from SA Tourism’s CEO on what the organisation does, what its focus areas are and what changes have recently been made within the organisation.

Sisa Ntshona, CEO, South African Tourism

Click here to access Sisa Ntshona’s presentation

The area of roadshows, workshops and exhibitions is dynamic and ever-evolving. In this discussion, our panellists looked at the different event formats and the benefits of each of these formats. They also addressed why road shows are good for emerging markets, what the ideal mix is between exhibitors and buyers and how to make the best global connections so that you leverage your marketing spend effectively

Moderator:
Karen Terrell, Sales & Marketing Director Sun International

Panellists:
Abby Swartz, Marketing and Promotions Manager: Nordics, SA Tourism
Derek Houston, MD Houston Travel Marketing Services
Hanneli Slabber, GM: Middle East, Asia and Australasia, South African Tourism
Jacqui Reynolds, Managing Partner On Show Solutions

Panellists representing Botswana, Namibia, Zimbabwe and Mozambique discuss the merits of selling their destinations as standalone destinations or collaborating with neighbouring countries. The consensus was to be clear about your value proposition as a destination and product, be patient, commit to your source markets and channel, and take collective responsibility for what makes a difference to your business. It’s not always up to someone else to fix the problem.

Moderator:
Paul Bauer, MD A&K

Panellists:
Chris Roche, CMO Wilderness Safaris
Mateus Tembe, Executive Director FEMOTUR – Mozambique
Rob Moffett, GM Sales & Marketing: Ongava Game Reserve
Ross Kennedy, CEO Africa Albida Tourism

Delegates learnt about efforts that are being made to promote Destination Eastern Cape, and how events and adventure tourism are playing a role in awareness about the province and its tourism areas. With increased connectivity across South Africa, now is the time for lesser-known destinations to feature in travellers’ itineraries.

Moderator:
Adrian Gardiner, CEO Mantis Collection

Panellists:
Craig Smith, CEO New Frontiers
Mandlakazi Skefile, CEO Nelson Mandela Bay Tourism
Nopasika Mxunyelwa, Chief Marketing Officer ECPTA
William Ross, Chairman ECTOUR

Register to participate in Sho’t Left Travel Week

How can we help to inspire our fellow South Africans enjoy their South Africa? South African Tourism is tackling this challenge through Sho’t Left Travel Week.

As part of the initiative, SA Tourism has partnered with Provincial Tourism Authorities and call on the travel industry to join them in providing special travel offers for all South Africans travellers this September.

List discounted deals ranging up to 50%. Of course, the bigger the discount, the better the uptake! The validity period of the deals will be at your own discretion. Deals must only be available to book from 24 to 30 September 2018 and total bookings must be reported to South African Tourism.

Please note that registration closes on 21 September 2018.

What’s in it for you?

  • Extensive marketing support by South African Tourism to the value R12m, spread across TV, outdoor, radio, digital & social media.
  • Collateral support for you to promote your business and your deals on your own platform.
  • Collateral will be available for download for immediate use from 31 August 2018.
  • Seasonality of offers means that you will be able to offer discounts to consumers during your quieter periods, at your discretion.
  • Improved provincial spread, where provinces that usually get fewer visitors will have the opportunity to showcase their offerings and affordability to a much wider audience.

Click here to register.

Kruger Lowveld Tourism Roadshow Invitation

For anyone in tourism or interested in developing tourism in their destination, Kruger Lowveld Tourism will be hosting a roadshow on the following dates and in these locations:

  • 18 September @ 10h00 to 12h00: Thaba Chweu | Floreat River Lodge
  • 19 September @10h00 to 12h00: Mbombela and Barberton |Nou’s Toeka
  • 20 September @ 10h00 to 12h00: White River and Hazyview | Winkler Hotel
  • 26 September @ 10h00 to 12h00: Nkomazi | Elangeni Lodge – Followed by Nkomazi LTO’s AGM @ 12h30 to 13h30
  • 27 September: Bushbuckridge
  • Northern Region @ 10h00 to 12h00 | Moholoholo Lodge
  • Southern Region @ 14h00 to 16h00 | Mangwazi Lodge

Agenda will include:

  • Update on tourism in the Kruger Lowveld Ehlanzeni region
  • Create one big Master Vision for Kruger Lowveld Ehlanzeni
  • Develop tourism to benefit all
  • Alignment of Local Tourism Organisations to Municipalties
  • Role of Information Offices in emerging areas

Attendance is at no cost, but please RSVP with Noleen Pillay 013 755 1988 or tourism@krugerlowveld.com

Training unemployed Youth as Tourist Guides

At least 23 unemployed youths will be trained as Tourist Guides in Cape Town. This is a City of Cape Town initiative, aimed at preparing the Youth for the world of work in the tourism economy and reducing unemployment through skills development.

The pilot programme, run by the city’s Area Economic Development Branch which has Local Tourism Development as a section, will enrol these youths in SAQA- and Cathsseta-accredited tourist guide and first-aid training and assist them in registering as qualified tourist guides who are able to lead tourists through places of interest, including historical, cultural and regional importance both locally and nationally.

While the City of Cape Town will source the training service provider, it recognises that training alone is not sufficient to make these youths employable. It is therefore seeking partners to assist with in-service training for a period of three months to enhance their employment prospects once they’ve qualified as tourist guides.

The City of Cape Town will carry the costs of their employment in the form of stipends.

Target groups

  • Unemployed youth
  • Youth who are 23 years of age and older
  • Minimum Grade 12 of schooling
  • Proficiency in English language
  • Passionate about tourism
  • Dedicated and hardworking youth

Outcomes

The implementation of the programme will lead to the following outcomes:

  • An empowered youth who are ready to secure sustainable employment
  • Increased levels of tourism awareness
  • Improved tourists’ safety as a result of guiding services being provided by locals who know and understand unsafe areas.

Ronel Struwe, Tel: 021 417 4072
Email: ronel.struwe@capetown.gov.za or
Ntuthuko Mchunu, Tel: 021 417 4074
Cell: 073 186 7690
Email: Ntuthuko.Mchunu@capetown.gov.za