World Travel Market London 2016 will be revamped as a three-day event, following exhibitor and visitor feedback and an unprecedented period of growth.
WTM London 2016 will take place between November 7 -9 (Monday – Wednesday) with the opening hours extended from 10am to 7pm for all three days, giving exhibitors and visitors extra time to negotiate deals, while reducing the ancillary costs of exhibiting.
Over the past five years WTM London visitor numbers have grown by 20% to 32 528, with buyer numbers from the WTM Buyers’ Club over the past three events increasing by 16% to 9 124, meaning a three day WTM will give exhibitors the opportunity to see more people over a shorter time span.
Total participant numbers for WTM London 2014 hit a record 51 500, with the event generating a massive £2.5 billion in industry business deals.
The new and improved WTM London 2016 will see more content moved on to the exhibition floor, further increasing networking opportunities between exhibitors, buyers, visitors and media. The WTM International Press Centre moves from the Platinum Suites on to the exhibition floor to increase the networking opportunities between exhibitors and the almost 3 000 international media in attendance.
Furthermore, a new amphitheatre seating up to 300 delegates will join the Global Stage on the exhibition floor, meaning the majority of the thought leadership sessions will be adjacent to the exhibition pavillions and stands . Last year the Events Programme had an attendance of 17 036 including 8 829 unique delegates.
The hugely popular UNWTO & WTM Ministers’ Summit will take place on Wednesday November 9, with the WTM World Responsible Tourism Day taking place on Tuesday November 8.
Moving the UNWTO & WTM Ministers’ Summit to the Wednesday gives ministers the opportunity to attend the WTM Festivals that evening – the end of event celebrations across the exhibition floor which will close the WTM London 2016. This will enhance their networking opportunities with both the private and public sector.
WTM London will continue to kick off will the phenomenally successful WTM Speed Networking on the Monday, before the exhibition opens, alongside a further event on the Wednesday. The final day of WTM will also host the WTM Bloggers’ Speed Networking.