This year, we have a fresh new look for SATSA Conference 2019, with a more modular format and an exciting list of contemporary and relevant topics delivered by a powerful line-up of speakers.
Some of our headline acts include:
- Team SA – An update: South African Tourism and the Tourism Business Council of South Africa will talk about the current scenario for South Africa’s tourism sector and what plans exist to develop the industry, including the TBCSA’s 2030 vision and South African Tourism’s 5-in-5 strategic plan.
- South Africa – The economic outlook: How are we faring as a country in achieving President Ramaphosa’s dream of economic transformation to achieve the goals of the National Development Plan? The President’s Special Envoy on Investment, Jacko Maree, unpacks where we are, what opportunities exist and how the tourism sector plays a role in developing a better South Africa.
- Lessons from Down Under – Perspectives from Australian tourism: This presentation provides insight into the successful Australian industry-government partnerships, via a unifying 2020 strategic plan, which has underpinned their strong growth in international visitors over the past 5 years. Peter Shelly, MD of the Australian Tourism Export Council, will also share insights into a successful series of industry training programs developed and implemented by ATEC over recent years.
- Air access: What does trade need to know and how do they interact with air access? Learn about the importance of air access (both outbound and inbound), retention of existing routes, development of new routes and how to market initiatives through networks to support the various Air Access Steering Committees.
- Digital marketing best practice: Exploring the evolution of the Internet and SEM, as well as search interest in South Africa’s key source markets. David Ryan, CEO of Rhino Africa, will also talk to the trends in paid social and mobile and how the web is becoming an ever more important lead generation tool for SA product, particularly given the very high rates of repeat and referrals a destination like South Africa attracts. Further insights will reveal the trends of digital marketing, opportunities, and how technology allows marketers to refine marketing spend to geo-locations to ensure travel basket sizes matches consumer ability to spend.
- Master class – Managing emergencies: Most companies rely on staff and assistance organisations to manage their incidents and evacuations. Whilst these are often carried out with acceptable outcomes, the minefield of potential exposures is terrifying. There’s a lot more to it and right now many organisations are exposed. With the help of those who have been at the coalface of incident management, SATIB will attempt to highlight how to mitigate this exposure.
- Tourism and conservation – A critical partnership: African Governments no longer have funds to maintain conservation areas. It is up to the tourism industry to step up and deliver through the park fees it pays, the jobs it creates and the community outreach and upliftment programmes it spearheads. The core message is, however, that we have not been doing enough. While the tourism industry can solve the problem, it will take a cohesive and collaborative approach to ensure that our parks and reserves survive and to ensure that our businesses have a future. One initiative that can make a meaningful difference is the Tourism Conservation Fund. Hear about their future plans and the importance of developing a critical partnership between tourism and conservation.
- Regional growth strategies – Business unusual: How can public-private partnerships be used to super-charge product development and marketing? First-hand insights will be shared into what regions have done differently and what made it succeeded.
- The future of tourism – Responsibility, sustainability and communities: The future of tourism in our country depends on our ability as established businesses and organisation to bring youth in tourism into our structures and to nurture diversity so that we are changing as our travellers change. Learn about creating a culture of travel that supports communities and their ever-changing identities. Understand the responsibility that we have towards the earth and our impact as humans while we explore the globe. Then combine all these facets into a holistic approach that roots us in sustainability.
Please click here for the full conference programme.