Cape Town and the Western Cape – Africa’s leading tourist region – is building a more sustainable tourism destination, as it develops numerous responses to its severe drought. The joint response from government, citizens, and the tourism industry is emerging as best practice for sustainable water management and promoting “water-wise tourism” in the face of climate change.
In order to ensure that the message goes out to the world that Cape Town and the Western Cape are open for business – and welcomes both international and domestic visitors to enjoy our unparalleled natural beauty – industry partners and tourism organisations will embark on a joint global marketing campaign.
The campaign – which will be the first time many partners have contributed in terms of funding and resources – will be driven mainly through digital media and partners’ existing marketing channels. It will focus on engaging with potential visitors in our main source markets such as Europe, USA, Asia and South Africa.
The campaign is set to launch in August 2018.
To read the full statement on the new global marketing campaign, click here