Social storytelling for tourism - 22 February 2019

Join in for a workshop that promises to inspire and teach you to utilise the art of storytelling in order to get that booking and increase sales.

SATSA members signing up for the workshop qualify for 50% off the cost of the workshop on a first come, first serve basis.

Experiences and case studies presented by:

Mike Sharman:

With more than 12-years agency experience, Mike has successfully implemented business-supporting traditional and digital communication campaigns for both established brands and startups in the consumer and b2b technology/finance, and entertainment sectors – from conception and design to campaigns that have been classified as ‘truly viral’ (Nando’s Last Dictator Standing)

Co-founder of Retroviral, an award-winning digital communications agency that creates online word of mouth for brands using bespoke strategy, social media, and web tactics. He is also co-founder of Webfluential – a platform that establishes relationships between consumers and brands through influencers. Mike was named one of the Mail & Guardian’s top 200 young (under 35) South Africans in 2013.

Mike loves making ‘stuff go viral'; you will have seen his work on RocoMamas #ElectionBurger campaign as Retroviral is the lead creative agency for the Smashburger brand.

Retroviral was also Nando’s digital agency from 2010-2013. Retroviral executed the online comms for all the #5GumExperience parties and most recently, it was the seeding agency behind the Douwe Egberts yawn-activated coffee vending machine. From strategising the Kreepy Krauly Wrangler concept, to writing, shooting and seeding the BraaiPhone for Castle Lager, Retroviral has created some of the most memorable local, digital campaigns over the past 8 years.

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Retroviral is a creative digital agency that has made more brands ‘go viral’ than any other agency in Africa. Retroviral makes word of mouth spread online for brands using bespoke strategy, online video and other content creation, earned and paid-media seeding, social media community management and influencer marketing.

Richard Rachidi

A Social Media Team Lead at Cerebra working on the Ford account through the agency GTB. I’m a digital native who has enjoyed a journey in advertising from its core traditional days witnessing the various evolutions and integration of digital and social. My experience in social media, digital media, PR, shopper marketing, influencer marketing, strategy, content marketing is grooming me to being an all-round marketer.

If I’m not running around organising and hosting various events which include Sunday markets, cooking lessons, rooftop parties I have my eyes glued on the TV watching soccer, or in a stadium watching soccer.

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Vusi Mbatha

He is Ford Motor Company’s Social Media Lead for South Africa and Sub Saharan Africa, looking to bring a stronger presence of storytelling back to social media.

He is a marketer at heart who enjoys looking beyond the surface of marketing material, to understand the creative thought process that could have led to the end result with the hope of understanding brands more and their respective identities.

Outside of the corporate world, he spends his time on the rugby field and the tennis court – if he is not at the gym. After all, it is during these recreational activities that those genius market ideas come; so they say.

One of these days…

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