The Great South African Sale, Sho’t Left Travel Week, is back. This year, South African Tourism has increased its investment in the initiative to R15 million.
South African Tourism is inviting all its trade partners to register for Sho’t Left Travel Week by uploading discounted deals and packages to the South African Tourism Sho’t Left website.
By joining Travel Week, trade partners will not only be exposing consumers to new and affordable ways to travel, their businesses will become part of the biggest local travel sale and benefit from the substantial media investment that will be made by South African Tourism.
Companies interested in participating, need to register for Travel Week then upload discounted deals, which will go on sale to the public this September. Keep in mind that the bigger the discount, the better the uptake.
The validity period of the deals will be at participating companies’ own discretion. Deals must only be available to book from 23 to 29 September 2019 and at the end of the promotional period, total bookings must be reported to South African Tourism. The report will be an indication of the viability of Travel Week to continue year on year.
Please note that registrations close on the 15th of September 2019.
What’s in it for Travel Week participants:
- Extensive marketing support by South African Tourism, spread across TV, outdoor, radio, digital and social media.
- Collateral support for you to promote additional deals on your own platform.
- Seasonality of offers means that you will be able to offer discounts to consumers during your quieter periods, at your discretion.
- Improved provincial spread, where visitors will have the opportunity to book travel beyond their own provincial borders
For more information, please contact Melanie Leloup at email@example.com