History

THE STORY OF SATSA – 40 YEARS ON!

SATSA was founded in 1968, with eight members, as the “wings and wheels association” to enable incoming tour operators to have a voice in the industry.

The first member Directory was introduced in 1987, enabling members to achieve better international recognition in the market place.

SATSA was a founder member of the Tourism Liaison Council in 1985.

In 1988 SATSA, with FEDHASA and ASATA became a member of the Tourism Liaison Committee, advising the South African Tourism Board.

A new look SATSA was introduced, along with a new logo in 1990.

In 1991, SATSA launched the Tourism Update, to enhance the profile of its members overseas. This publication continues, published by Now Media.

In 1992, SATSA was recognised as the first multi-racial tourism organisation in South Africa.

In 2003, SATSA launched the Tourism Tattler magazine, as a vehicle to inform and educate members and others in the industry on important industry issues. From 2005 this has been published in a joint partnership with SATIB Insurance Brokers.

SATSA is a board member of the Tourism Business Council of South Africa.

In 2007, SATSA introduced a Bonding Scheme with third party indemnity for all its members – a world first.

In 2008, SATSA signed a Memorandum of Understanding with the Tourism Empowerment Council of South Africa.

SATSA has championed the cause of small business among its newer members.

SATSA now has more than 925 member companies in all sectors of tourism.

SATSA operates as a non-profit organisation, funded by the annual membership fees of its members, thus fulfilling the role of an independent voice for the tourism industry.