Executive Summary

SATSA has been the Mark of Quality Tourism in Southern Africa for 40 years.

Our Vision is to be the most recognised and sought after endorsement of good business practice in the Southern Africa Tourism Industry

Our Purpose is to provide domestic and international tourism buyers with quality advice and reliable information on credible tourism partners in Southern Africa.

Our Aim is to help our members manage successful, profitable businesses that are part of a vibrant and sustainable inbound tourism industry.

We achieve this by focusing on:

LOBBYING – We champion the interests of our members with Government to ensure South Africa has a legislative and fiscal framework that allows their businesses to grow and prosper.

PROFESSIONALISM – We promote best practice and encourage life long learning.  We facilitate through mentoring and other means, the provision of vocational and management training that will improve quality, encourage staff development and provide the prospect of a fulfilling and rewarding career path in inbound tourism.

NETWORKING – Through our Chapter meetings and annual conference we provide opportunities for our members to develop relationships with tourism suppliers, buyers and partners both abroad and in the Southern Africa through a programme of business and social events.

SATSA has an Executive Committee, elected by members, that is charged with making policy decisions concerning the running of the organisation.

SATSA National Office is managed on a day-to-day basis by an appointed CEO, COO and staff.

SATSA is a national organisation, but provinces in South Africa have their own Chapters, with a Chair and Committee.  This allows members to be more involved in provincial matters at a local level.  The chapter structure also enables SATSA to obtain detailed feedback from its members on issues affecting the tourism industry.

The interim results of an Economic Impact Survey of our members shows that

SATSA is committed to transformation in the industry and has signed an MoU with the Tourism Empowerment Council of South Africa to this effect.

SATSA promotes Responsible Tourism

SATSA mentors newcomers to the tourism industry.

SATSA is the only inbound non-government organisation whose members are bonded against involuntary liquidation of other members.

SATSA offers members a variety of benefits from insurance, AIDS programmes, specialist legal advice, to arbitration in case of disputes.

SATSA looks after the interests of the private sector and private enterprise by lobbying government on behalf of its members – and others in the industry.

SATSA works with other tourism organisations to promote and run various national recognitions programmes.

SATSA promotes education in tourism through its Annual Conference, its bi-monthly electronic newsletter E NewsStream and its magazine, The Tourism Tattler.

SATSA has worked for the inbound tourism industry continuously since 1998.