The Southern African Association for the Conference Industry (SAACI) and the Society for Incentive Travel Excellence (SITE) have joined forces with Africa Tourism Partners (ATP) and Grant Thornton to host a capacity building Business Tourism and MICE Masterclass course in Johannesburg from 13 to 15 June 2018.
The Masterclass will be structured in an action-learning format and aims to upskill African businesses, tourism and MICE professionals, practitioners, entrepreneurs and the youth.
“Each African country is a unique Meetings, Incentives, Conferences, Exhibitions (MICE) and events destination. Coupled with this, leading global incentive houses, renowned event organisers and corporates now have positive perceptions about the continent as African member states continue to successfully host more large-scale events and leading incentive programmes,” says Kwakye Donkor, the Chief Executive of ATP. “This means the growth prospects for the African business tourism and MICE industries are huge right now. In order to take advantage of this, we need to adopt a new, holistic and integrated approach to attract travellers and secure events, hence the need for this kind of Masterclass.”
The theme for the Masterclass is ‘Growing destination tourist arrivals through business and events tourism leadership development’. The event’s supporting partners (Grant Thornton, SAACI and SITE) provided input into the programme and will also participate in some of the sessions. “We believe that the course will give delegates a clear picture of what the African MICE tourism industry is (and is not), as well as impart all the essential practical knowledge and skills delegates need to be successful in their business roles,” says Rudi van der Vyver, SAACI CEO.
The event also affords delegates an opportunity to network and meet potential African partners. Attendees will include (but not be limited to) senior and upper level management in both the public and private sectors, from all facets of the MICE and tourism industry. These will include corporate and associate meeting planners, exhibition directors, convention centres and meeting venues, convention and visitor bureau representatives, tourism bodies, hoteliers, entrepreneurs and youth, across the entire MICE value and supply chain.
For more information or to register your attendance, please contact Thembi Mthembu on firstname.lastname@example.org or +27 82 806 6251.