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South African Tourism

South African Tourism is the tourism marketing arm of the South African government. Simply put, it is South African Tourism’s job to promote the country domestically and internationally, whether for leisure, business or events tourism.

South African Tourism has made great strides in introducing and marketing South Africa, not only to the people of South Africa but also, since the dawn of our democracy in 1994, to the world.

SA Tourism has grown from a few offices around the world to become a global tourism organisation on a mission to market and share, through experiences, all that is unique, warm and beautiful about South Africa.

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