Looking for a way forward – how can public and private sector work better together?

Much has been said recently regarding the working relationships between government and private sector.

The revitalisation of the Tourism Business Council of South Africa (TBCSA) combined with the implementation of the National Tourism Sector Strategy (NTSS) has provided a good structure for such relationships to be created and strengthened.

SATSA is taking the NTSS to its Chapter Meetings to ensure industry understanding and commitment into a strategy that should, for all intents and purposes, be owned by industry. The aim of the NTSS is Inclusive and Quality

Growth of the South African Tourism Economy through five strategic pillars being:

1. Effective Marketing
2. Facilitating Ease of Access
3. The Visitor Experience
4. Destination Management
5. Broad-based Benefits

Given SATSA’s objectives to establish, promote and represent the views of industry and make these known to the appropriate authorities, SATSA serves on a number of forums, workstreams and committees both within the NTSS framework and other public and private initiatives. These include serving on the Visitor Experience and Destination Management main workstreams and the National Safety Forum sub-workstream. SATSA CEO, David Frost, is part of the Minister’s Tourism Leadership forum and has also been appointed to Chair the TBCSA Marketing, Research and Development Board Committee, along with fellow TBCSA Board members Ravi Nadasen, COO Tsogo Sun, and Rudi van Der Vyver, CEO SAACI.

The latter is a key structure where the private sector meets and interacts with South Africa Tourism. David’s main objective is to forge a much closer working relationship with South African Tourism at the inception of strategy in order to better synergise private sector spend with that of South African Tourism (and the provincial tourism entities). The Committee will draw in industry players on an ad hoc basis to add direct private sector input and intelligence.

On Saturday 10 November the forging of closer relationships was seen in action when TBCSA and SATSA hosted a Mpumalanga Tourism Private Sector / Public Sector Engagement Meeting. The meeting was attended by the Minister of Tourism, Derek Hanekom, and key provincial stakeholders such as MEC for Finance, Economic Development and Tourism, Mpumalanga Tourism and Parks Agency (MPTA), SANParks, Mpumalanga Department of Economic Development and Tourism (DEDT), and the very active Regional Tourism Organisation, Kruger Lowveld Chamber of Business & Tourism (KLCBT). Challenges and opportunities were raised, and it was agreed that a structured way forward would be developed which would see these types of meetings being taken to local and municipal level and a monitoring and evaluation element being included to review progress on addressing the challenges and opportunities.

To do justice to the objectives of SATSA and to help in its role as a conduit between the private and public sector, it is imperative that SATSA understands the blockages that our members experience at National, Provincial and Local level.

Please will you respond by giving more details on the following:

• Challenges/Opportunities at Local Municipal Level:
• Challenges/Opportunities at Provincial/Regional Level:
• Challenges/Opportunities at National Level:

Feedback can be sent to hannelie@satsa.co.za and SATSA will collate this info and work together with relevant stakeholders to find solutions.

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