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Classic Portfolio

Membership No: 2197
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area of operation > Africa > East Africa > Southern Africa

CLASSIC PORTFOLIO is the leading collection of eco-sensitive camps, private game reserves, luxury hotels, secluded beach retreats and renowned wine estates in Southern and East Africa.

Each experience offers unique accommodation in exclusive destinations. All are privately owned, often owner-managed, and each has their own special personality and style, but what really sets each of these impressive destinations apart is a strong commitment to sustainability. Each destination offers the conscientious traveller an opportunity to enjoy some of Africa’s most incredible landscapes and environments in the knowledge that their stay is also supporting the local communities and protects the area’s ecological heritage.

Owned and managed by Suzanne Bayly-Coupe, Classic Portfolio showcases the finest collection of privately-owned boutique hotels, luxury safari lodges, island hideaways and pioneering bushcamps across Southern and East Africa.

We have carefully selected destinations that offer unforgettable and life enriching experiences – it is these experiences that develop a deep and lasting passion for Africa’s scenery, wildlife and people.

While each of the hotels and lodges is committed to sustainable tourism, Classic Portfolio is committed to their commercial success to ensure the continuation of their community and conservation projects.

Classic Portfolio provides full in-house sales and marketing solutions, through four specialist marketing divisions. All clients automatically become members of Classic Portfolio and then select additional, bespoke sales and marketing support activities from our range of dedicated services – this enables our hotels and lodges to create a tailor-made marketing approach that is best suited to their individual needs and budget.

  • Marketing
  • Representation
  • Reservations
  • Stitching
Classic Representation – international and regional trade sales and travel trade marketing Classic Vision & Focus – strategic marketing and consultancy and its implementation Classic Reservations – analysing data to input into further marketing strategies Classic Stitching – assisting the trade with putting together itineraries

  • Analysing data
  • Consultancy
  • Digital marketing
  • Educational trips
  • Itinerary building assistance
  • Marketing implementation
  • Product training
  • Sales calls
  • Social media
  • Strategic marketing
  • Trade shows
  • Workshops

Contact Details

Suite 5, The Square, 36 Huguenot Street, Franschhoek, 7690
-33.911074, 19.119447000000036
+27 21 876 2153
Suzanne Bayly-Coupe
Contact owner

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