While South Africa is well known in the US market for its wildlife, it is not known for its many other offerings. In fact, while American travellers are aware of South Africa as a holiday destination, they feel the country lacks the experiences they are looking for. American travellers are looking for exotic destinations offering rich cultural history and an activity-rich destination that will create a deeper meaning in their life and also educate them.
These were some of the insights Bangu Masisi, SA Tourism US Country Manager, shared with the trade at a market insight workshop hosted by SATSA in collaboration with SA Tourism on Wednesday.
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