Global marketing campaign to show the world ‘nowhere does it better’ than the Western Cape - WESGRO campaign

With the tagline “Nowhere does it better”, Wesgro and the travel sector is going out to global markets with a new Marketing Campaign to aid the Western Cape’s “recovery”.

The new R12m marketing campaign will be available to the trade wishing to communicate to its trade and consumer customers that the Western Cape is indeed open for business.

The campaign is being jointly funded by Wesgro, South African Tourism and the Tourism Business Council of South Africa’s Collaborative Fund.

How can you get involved?

  1. Use the collateral that is being made available in your own marketing campaigns.
  2. Provide support for fam trips.
  3. Reach markets that are not being targeted as part of this campaign.

SATSA Western Cape Chapter president Illana Clayton calls on all SATSA members to leverage the campaign and called on industry to sing from the same hymn sheet, be it around water or safety and security. “There’s power in a single voice for global impact.” 

For more information, contact communications@satsa.co.za.

Click here to see the campaign details.

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