South African Tourism (SAT) has announced that entries for the 2016 Lilizela Tourism Awards will open on 1 March and will close on 31 May.
These awards recognise and reward tourism players and businesses that work passionately and with pride to offer products and services that contribute to South Africa’s global destination competitiveness.
“In fulfilling our mandate to market South Africa as a world-class tourism destination for both leisure and business travellers, it is imperative that we work with our industry to deliver the best tourism experience. The Lilizela Tourism Awards are about identifying the best service providers in the industry, acknowledging and awarding them for their dedication to service and product excellence. Through the ETEYA category, the Lilizela Tourism Awards programme also contributes towards the growth and development of small businesses – an area that is crucial for our economy,” says Sthembiso Dlamini, Acting Chief Executive Officer of SAT.
Following a successful three years of the Lilizela Tourism Awards programme, SAT recently embarked on a review, to investigate how satisfied entrants and the industry at large were with the programme. Over 200 respondents gave valuable feedback and those results will be used to improve elements of the awards.
Voting still plays a major role in this awards programme and runs concurrently with the entries; entrants should make use of all the tools provided on the website to get as many votes as possible.
In ensuring that all entrants understand the value of the consumer votes and to make it easy for clients and guests to vote, the Lilizela Tourism awards team works with provincial tourism authorities, which in turn work closely with products in their area.
SAT states it is important that business owners or managers inform guests about this competition and encourage them to vote for their establishments on the Lilizela Tourism Awards website. Consumer reviews are a key consideration and are allocated a weight of 80% of the overall score.
The Provincial Tourism Awards will be held in September, Tourism Month, in all nine provinces. The National Award ceremony takes place in October where the best of the best will be honoured.
To enter, visit the Lililzela website.