Category Archives: SATSA News

IBTM China 2019 Expression of Interest

South African Tourism has opened their expression of interest process for IBTM China 2019 which will take place on 28 and 29 August 2019 at the China National Convention Centre in Beijing.

IBTM (Incentive, Business Travel and Meeting Exhibition for Travel and Tourism) China provides the ultimate platform for the world’s leading suppliers to the MICE industry to meet top level buyers with strong purchasing power who are responsible for organising and planning meetings, events and business travel, both in China, Asia and the rest of the world. IBTM China has over 4,000 attendees and exhibitors include: international venues, hotels, destinations, technology, business travel and events services providers essential for your meetings, conferences, incentives and events.

IBTM China attracts buyers, event planners and all those involved in the decision-making process for meetings, events, conferences, incentives, as well as those involved in booking and buying business travel/group travel. The unique Hosted Buyer Programme sets IBTM China apart from other exhibitions, hosting over 450 top level decision makers who place international business, and facilitating over 8,900 one to one appointments between exhibitors and buyers. To access a presentation on IBTM please click here.

Should you be interested, please complete this expression of interest and send it, together with your profile, to SAT ( to assist them to make an informed decision regarding participation.

The following criteria will be used when choosing enterprises to participate with SAT at the show:

  • Enterprises who are affiliated with leisure and business events trade associations such as SATSA, TBCSA, SAACI, EXSA, ICCA, and SITE
  • Enterprises must have experience in participating at local trade platforms e.g. Meetings Africa or Africa Travel Indaba
  • Product and services who are market ready and have capacity to host and provide services for groups over 100 delegates
  • Proven track record in rendering services for conferences, incentives or exhibitions
  • Client references and portfolio of evidence to be provided
  • In the case of a tour operator, the product and services who are market ready and have capacity to host and provide services for groups from 50 and above delegates
  • In the case of accommodation, the product and services who are market ready and have capacity to accommodate and provide services for groups from 50 and above delegates
  • Enterprises will be chosen based on geographical spread covering all the 9 provinces
  • Enterprises/Business Representative should have knowledge about product in their respective provinces and have knowledge about South Africa as a destination
  • Enterprises need to able to provide a minimum of three star graded (as per TGCSA) accommodation
  • Enterprises to have an official website

The following process will be taken:

  • All applications will be subject to a technical assessment to confirm eligibility and verify/review the information and documentation provided in relation to the show requirements
  • Based on the outcome of the technical assessment, qualifying applications will be recommended to South African Tourism adjudication panel
  • The adjudication panel will assess, qualify, score and rank recommended applications for suitability
  • Based on the outcome of the adjudication process, the panel will make recommendations for final approval
  • Factors that will be considered for assessment and scoring by the adjudication panel will include the market readiness of the enterprise (operational track record, marketing and promotion initiatives, capacity, integrated nature of package or service offered)
  • Trade Show participants will be segmented to ensure that we have the correct product mix on the South Africa stand. Segmented by DMC’s, Products Experiences, etc.

The deadline for submission is Friday 21 June 2019. Kindly send your responses to Sakhile Ndhlovu on

City of Johannesburg Launches Tourism Ambassador Programme

In line with its focused approach to continue supporting tourism growth in Johannesburg, the Department of Economic Development: Tourism Directorate launched its Tourism Ambassador Programme at the Joburg Theatre in Braamfontein, on Tuesday, 28 May 2019.

“In terms of Johannesburg’s Growth and Development Strategy [GDS], the Joburg 2040 – tourism remains an economic growth imperative on the city’s agenda,” says Cllr Leah Knott, MMC for the City’s Department of Economic Development.

“In line with the prioritisation of achieving increased visitor arrivals in the city and contributing towards the economic growth target of 5% by 2021, Joburg Tourism sought ways to facilitate the tourism experience at sites and attractions in the City, rendering them safe, pleasant, informative and memorable”.

“The Tourism Ambassador Programme envisages making Johannesburg a safer destination, leading to an increased number of tourists visiting the City for both leisure and business. Cllr Michael Sun, MMC for Public Safety, is thrilled to be collaborating with the Joburg Tourism on the Tourism Ambassador Programme to create visibility at tourism sites and attractions. 

“This is a proactive initiative which is set to reduce the number of security incidents affecting tourists and residents. Secondly, the ambassadors will assist in providing tourism information to tourists and visitors.”

With elements of linking ambassadors with visible policing and safety to deliver pleasant tourism experiences, the programme is also geared to create Johannesburg tourism ambassadors who are knowledgeable about attractions and their key selling points. The programme will enhance tourism safety in identified tourism nodes and create 60 direct job opportunities.

This will improve on opportunities created in line with the Expanded Public Works Programme [EPWP]. Gauteng Tourism Authority is implementing a similar programme on behalf of the National Department of Tourism; however, due to the limited number of monitors allocated, safety concerns are not being adequately addressed.

“We are thrilled that this Mayoral Service delivery initiative is also addressing the issue of reducing unemployment, as 60 unemployed Johannesburg youth with a minimum of matric qualifications have been selected to participate,” says Knott. “Selected from applicants in the Department of Public Safety’s unemployed youth database, the team of youngsters will be trained and thereafter deployed for a period of three years, receiving a stipend in line with the Extended Public Works Programme (EPWP) during this time.” Prior to their deployment, the team of 60 ambassadors will be trained in the following key aspects related to their role:

  • Tourism information, geo-locating tourism sites and tourist site guidance
  • Service excellence and customer care
  • Communication skills and conflict management
  • By-law education and awareness on issues such as public roads, street trading etc.
  • Road Safety
  • Community Patrolling

Safety and Security in the City of Johannesburg

As local government, the City via the Department of Public Safety takes direct responsibility for issues of safety and security – and is assisting the SA Police Services (SAPS) in its efforts to reduce crime and improve safety in Joburg. The Department of Public Safety is comprised of four sub-elements to ensure safety and security in the City: Johannesburg Metropolitan Police Department (JMPD), Emergency Management Services (EMS), the Disaster Management Directorate and the Licensing Directorate.  

The City’s effort to ensure safety and security is based on the integrated multi-agency Joburg City Safety Strategy (JCSS), revised in 2017, which embraces crime prevention through environmental design, as well as urban management and monitoring service delivery. The JCSS was developed in an effort to collectively improve safety in our city with all city stakeholders, in order to achieve caring, safe and secure communities as envisaged by the City’s long-term plans.

The City has invested in substantial CCTV infrastructure in the Inner City, monitored from the Integrated Intelligent Operations Centre (IIOC), located at the Department of Public Safety’s Martindale Headquarters. This provides surveillance of public space for crime prevention, as well as valuable assistance for urban management, traffic management and service delivery breakdowns. The IIOC is linked to a dedicated reaction unit of the Johannesburg Metropolitan Police, to enable rapid intervention to incidents detected in the Inner City – further complementing the integrated safety and security plan, based on visible policing and by-law enforcement.

Collaboration with both national and provincial authorities, as well as the private sector and communities, is bearing fruit, as all stakeholders work together towards a safer Joburg and South Africa.

The Department of Public Safety also engages businesses across the City, many who have also formed close partnerships with the various law enforcement agencies at a local level. These have resulted in successful projects such as business-sponsored resources such as vehicles, which enable improved visible policing in business nodes around the City.

The City is also focusing its efforts on improving its planning and response with regard to emergency incidents and ensuring that there is a robust and constant focus on updating its disaster risk management plan. This is done through the complementary work undertaken by Emergency Management Services (EMS) and the Disaster Management Directorate.

The City’s EMS trains communities as part of the education programme to ensure effective response to emergency incidents. These are known as Community Emergency Response Teams (CERTs) and are on the frontline of the City’s initiatives to minimise the impact of emergency incidents on communities. Technology deployment by the Disaster Management Directorate, such as its automated weather stations across the City, linked to the Public Safety IIOC, enable rapid detection of adverse weather, and ensures both warnings to communities, as well appropriate dispatch of resources to impacted communities.

The work undertaken by Joburg as a host city for FIFA World Cup 2010 set up an important benchmark and enabled a blueprint for joint planning between the City’s safety and security, health and transport units for major events post 2010. This Events Joint Operations Committee (JOC) is the starting point for the hosting of any event in the City, ensuring the safety and security of both attendees to events, as well as residents of areas surrounding it. The City of Joburg regularly plays host to major events varying from sport and entertainment, to major international conferences such as the BRICS Summit hosted in Sandton in 2018. This depth of knowledge and experience has made the City of Joburg an important centre of learning for other municipalities and the Department of Public Safety regularly hosts delegations who wish to access and apply our practices.

Lilizela Tourism Awards - extended to 11 June 2019

Entries deadline for the South African Tourism Industry’s premier tourism awards, the Lilizela Tourism Awards, have been extended to 11 June 2019.

The annual awards recognise and rewards those who work passionately to deliver world class product and service. The Lilizela Tourism Awards in its seventh year celebrates those who contribute to grow South Africa’s destination competitiveness.

The awards have grown since its inception in 2013, with more award categories added over the years which include accommodation, tourist guides, visitor experience of the year and universal accessibility.

This year, more subcategories have been added within the accommodation and venues categories, which is a testament to the growth of the Tourism sector.

The extension of the date was prompted by the addition of these subcategories, in order to allow establishments and product owners to enter. The new categories include best apartment hotel, boutique hotel, nature lodge, small hotel and Campsite

Speaking on the additional categories, Chief Quality Assurance Officer at South African Tourism, Darryl Erasmus said, “this extension allows more time for South African tourism product owners to submit their applications and consumers to vote for their establishment of choice. This being a nationwide competition and targeting a wide range of categories in the tourism sector, we want to ensure that as many of the interested parties as possible get an opportunity to enter.”

To enter, click here.

The Tourism Incentive Programme made easy

Simply put, the Tourism Incentive Programme (TIP) is a division of the National Department of Tourism that is mandated to introduce support measures to increase competitiveness and drive sustained tourism growth within the industry.

One of the ways that TIP does this is through offering funding for tourism businesses. TIP currently offers four main funding programmes namely the Market Access Support Programme, Tourism Grading Support Programme, Green Tourism Incentive Programme and the Tourism Transformation Fund.


Best Suited To: qualifying small tourism enterprises that wish to participate and exhibit at selected tourism marketing platforms.

How Much Funding: partial reimbursement for certain costs incurred during participation in predetermined international exhibitions and roadshows. Capped amounts to be determined by the department include airfares, accommodation and participation fees.

Applications Open: ‘Calls for Application’ for support under the Market Access Support Programme are issued from time to time and published on the department’s main web page ( and distributed through industry associations, provincial tourism authorities and also though the department’s social media accounts.

Programme Guidelines: Click here

Application Form:
Click here


Best Suited To: accommodation or meeting venues that apply for star grading by the Tourism Grading Council of South Africa.

How Much Funding: offers discounts of between 80% and 90% on grading assessment fees.

Applications Open: the application process is integrated into, and forms part of the online grading application process of the Tourism Grading Council of South Africa. More information on tourism grading process and the application process is available on the web site of the Tourism Grading Council of South Africa at


Best Suited To: qualifying small and micro tourism enterprises that retrofit tourism facilities with energy and water efficiency equipment and systems.

How Much Funding:

  • partial grant funding support (30% to 90% up to R1 million) on the cost of retrofitting tourism facilities with energy and water efficiency equipment and systems, based on the outcome of a resource efficiency audit by the National Cleaner Production Centre of South Africa
  • grant also covers up to 90% of the cost of the resource efficiency audit.

What Else Do I Need To Know: the programme is administered through the Industrial Development Corporation (IDC) and all applications need to be submitted to the IDC.

Applications Open: application windows are typically open for three months from April to June and again from September to November.

Application Form: Click here

Programme Brochure: Click here


Best Suited To: black investors and communities investing in projects in the tourism sector.

How Much Funding: offers partial grant funding support (up to R5 million) for tourism projects that qualify for a loan from the National Empowerment Fund (NEF), with the intention to reduce the funding gap that may exist between the total project cost and the approved loan amount.

Applications Open: application windows are typically open for three months from April to June and again from September to November. The programme is administered through the NEF and all loan applications need to be submitted to the NEF.

What Else Do I Need To Know: Further information on the Tourism Transformation Fund, the programme guidelines and NEF loan application form is available on the NEF website.

SATIB - In case of Emergency

Owning a business is stressful at the best of times and has the potential to keep you awake for hours at night. Issues with employees, not enough money, complications with equipment and operations, lack of sales, monitoring food and beverage stocks, debt or unattainable targets.

Just as the above are symptomatic of running any business, so it seems are some of the harsh realities of our industry, when it comes to hosting guests. We go out of our way to make sure they are happy, comfortable and take care of their every whim. However, now and again there is a situation that you simply can’t prepare for.

The shrill sound of your cell phone sees you aroused, before sunrise, on what should be a normal Sunday morning. But that is where ‘normal’ ends and where stress, chaos and anxiety begin and seem to reign supreme. The noticeably alarmed voice of the establishment manager advises you that a guest has locked himself in his bathroom, causing extensive damage, whilst under the influence of narcotics.

You tell Molly * you’re on your way and advise her to call SATIB Insurance Brokers, SATIB24 Emergency & Crisis Centre**, they will give initial advice, open an incident file, log events and assist with emergency services as required. Molly is wonderfully level-headed in times of crisis, and you’re so relieved she is on duty.

Between calling the police and SATIB24, you learn that the guest has badly cut himself whilst destroying the bathroom which he is still locked in. You update SATIB24 immediately. The SATIB24 Response Coordinator, who for ease of reference we shall call Jack, activates his medical team and escalates the severity of the guest’s condition to ‘severe, and potentially life-threatening. The SATIB24 medical team activate the local emergency response, also remaining on standby to assist with further medical telephonic advice.

SATIB24 reassess the circumstances and in minutes sum up the situation and procedures to take place: 

  • Patient medication existing: Not known
  • Patient previously existing conditions: Not known
  • Access to property: Suitable for ground ambulance
  • Medical provider: Netcare911
  • Evacuation: Standard Evacuation – Ground ambulance
  • Evacuation destination: XYZ* Hospital
  • Evacuation provider: Name withheld to preserve the anonymity of those concerned
  • Medical professional attending: Yes – Paramedic Team 

Paramedics and police arrive and amidst the wail of sirens and piercingly bright flashing lights a large, inquisitive crowd is starting to gather.

Molly advises Jack*, the SATIB24 Response Coordinator, that the other guests are safe and that police are trying, without success, to get the guest out of the bathroom. They are reluctant to enter by force in case the guest is armed.

The intrusive crowd grows, and Jack reminds Molly to ensure guests and staff are safe and away from the crowd and to speak to the police officer in charge to assist.

Molly is conscious of this event being published on social media and the local press will undoubtedly appear for a statement. After speaking to Jack, he confirms that a legal and PR representative from SATIB is available to deal with press interest and to protect the company reputation.

Over an hour later relief sets in when eventually the police and medics pacify the guest and hook him up to a drip before transferring him to hospital.

Molly is finally able to take stock of the situation and with that the resounding mental damage this ordeal has caused both staff and guests. Counselling is required. The medical provider, contacted by SATIB24, is given the go-ahead to conduct trauma counselling for two guests and another session for staff. Such is the systematic and successful service of the SATIB24 Emergency & Crisis Centre, by 12h00 the same day, both counselling sessions and trauma debrief are complete and feedback given.

Another success story for SATIB24.

SATSA members are liable for discounted rates with SATIB Insurance Brokers

General Public Liability: 15% Discount

Professional Indemnity: 7.5% Discount

* Names have been changed to preserve the anonymity of those concerned

SATIB_Logo_white_180x180px** The SATIB24 Crisis Call Service is a Pan-African professional critical incident management service only available to SATIB clients. For more information see  or get hold of us at

Travelife Training Johannesburg Workshop

Fair Trade Tourism will be hosting Travelife Training for Tour Operators in Johannesburg and Cape Town.

The workshops are aimed at encouraging a more sustainable tourism sector, and to close the loop between sustainable buyers and sellers. It is a hugely beneficial workshop for tour operators to attend.

The event is subsidised by Travelife and therefore free to attend. The programme includes going through what is included in the Travelife membership programme, and how tour operators can leverage it to build stronger business operations. The event will also touch on what sustainability means as a tour operator, how you can achieve it, and why it is important.

Details for the Johannesburg Workshop:

Date: Monday, 10 June 2019
Time: 09h00 – 13h30
Venue: The Monarch Hotel, Rosebank


New tech initiative to ‘revolutionise’ SA’s travel and tourism sector

South Africa’s Tourism Minister launched Jurni, an innovative public-private venture that will revolutionise and transform South Africa’s Travel and Tourism Industry, at Indaba in early May.

A first-of-its-kind Travel and Tourism Data Management Company, Jurni will deliver unbiased, consolidated and comprehensive tourism data that will equip tourism businesses with valuable insights to inform their business strategies. At the same time, Jurni will develop a booking tool that will improve access of small and medium tourism enterprises to the global market as well as a visitor portal that will better showcase the South African tourism product.

“Tourism data and information sources in South Africa are disparate and do not provide intelligence at a granular level to inform South Africa’s travel and tourism sector. With the launch of Jurni, existing data sources will be consolidated, as well as digital platforms developed to harness missing data and plug data gaps identified by the tourism sector. These data sources will be merged into one comprehensive, consolidated and unbiased tourism data hub for the benefit of the entire tourism sector,” explains Dr. Nomvuselelo Songelwa, CEO of Jurni.

Digital platforms that will be developed with the tourism sector’s input over the coming months include:

  • A mobile-optimised and affordable SMME booking tool that will empower all tourism businesses, including the smaller SMMEs, to access the global market and increase the visibility of South Africa’s ‘hidden’ tourism attractions and establishments.
  • A visitor app & information portal that will provide travellers to South Africa with a wealth of useful real-time travel information including, among others, GEO-location and mapping of South African experiences, access to a tourist safety tool, a helpline and social media sharing.

The data generated through these new digital platforms will be consolidated with existing data sources into a tourism data hub that will equip South Africa’s tourism businesses with improved insights to inform their business strategies and decision-making – the core focus for Jurni, explains Dr. Songelwa.

At the Indaba 2019 launch of Jurni, Tourism Minister Derek Hanekom highlighted the importance of tourism data and intelligence in giving the industry insights into every aspect of how South Africa’s tourism sector is performing. “Through meaningful data, we can monitor changes, make forecasts, devise strategies and policies, determine whether these have been successful, and if we are indeed achieving the goals we set out as a sector, Jurni will be a pioneer when it comes to giving our industry access to accurate and centralised tourism data in South Africa, which will empower us to make significant and informed decisions for the benefit of our sector”.

The initiative – a first of its kind through an innovative collaboration between private sector, including SATSA who serves on the Advisory Committee, and the Department of Tourism – will seek to address some of the gaps identified by the National Tourism Sector Strategy:

  • Developing a national tourism information system to provide critical tourism information for decision-makers.
  • Developing a fuller picture of the size, nature and characteristics of the tourism sector, particularly the extent and variety offerings and businesses, as one of the priorities of government.

Says Minister Hanekom: “We are raising the level of debate on the importance of tourism as a key economic and social driver. Tourism intelligence, meaningful tourism data that is consolidated into an independent data hub like Jurni, helps us to strengthen this debate. Together, we can exponentially increase the value that tourism brings by collaborating to make tourism work for everyone.”

Jurni is the official rebranding of the National Tourism Visitor Information System (NTVIS) initiative, which was launched by Amadeus IT in conjunction with the South African Department of Tourism and the Thebe Tourism Group at Indaba last year.

The investment by Amadeus was intended to respond to the real needs of South Africa’s travel and tourism industry. As such, the participation of private and public sector in the initiative was key, explains Andy Hedley, MD Amadeus Southern Africa. “Amadeus felt that an industry alliance including key stakeholders such as South Africa’s Department of Tourism would ensure this overarching goal is met. We are pleased that Jurni also enjoys the support of leading private-sector tourism associations.”

Amadeus IT Group, says Hedley, is committed to transformational, sustainable and inclusive growth of the global travel and tourism sector. “As an invested partner of South Africa’s travel and tourism sector, we see the NTVIS, and Jurni – its Travel and Tourism Data Management Company – as fundamental to achieving this growth here.”

Dr. Songelwa further explains that Jurni is not only an Online Booking Tool or a Mobile App. “We are a ground-breaking data management company, driven to provide intelligence by connecting People and Spaces in the travel and tourism sector. The digital platforms we are developing with industry input are merely the mechanisms through which to generate missing data that the industry needs to make better decisions, reach the visitor more effectively and connect SMMEs to the global market.”

“As we continue on our journey to deliver on our vision to create South Africa’s first-ever consolidated tourism data hub, we look forward to further enhancing the collaboration with our partners at Amadeus and the private sector, as well as the National Department of Tourism, to enable the tourism sector to achieve its great potential.”

Funding for your business with Fundrr

Small businesses are the heart and soul of the South African economy. It is estimated that the 2.8 million SMEs employ over 60% of the local workforce, contribute 35% towards the GDP and collectively have an annual turnover of R727 billion.

Unfortunately, according to the NCRs, most small businesses do not last more than 2 years due to inability to access finance. Capital adequacy regulations force banks to lend against fixed assets rather than to lend to businesses. Initially this seems prudent, but eventually this leads to lower economic growth and higher credit risk.

In its efforts to assist members, SATSA recently agreed to partner with Fundrr.

Fundrr believe that small businesses do not need to struggle to access working capital. They are business owners themselves and understand the difficulties that arise from cashflow issues. Since their inception they have helped many businesses access cash within 24 hours and in most cases on the same day! Businesses all over South Africa, from Sandton to Kuruman to Rustenburg to Cape Town have been assisted.

Fundrr provides unsecured term loans to small businesses in South Africa. Their loans range from R20,000 to R500,000 in size and 3 to 12 months in duration. They have created a model where they can approve a wider range of businesses and come in much cheaper than their competitors.

They cover most industries, including but not limited to, restaurants, retail, wholesale, manufacturing and many more. The use of funds varies across the board and includes purchasing of inventory and machinery, improving sound and lighting systems and extending the square meterage of stores. They have empowered and will keep on empowering small businesses by providing cheaper and quicker access to funding.

Fundrr is nimble and flexible and that is what differentiates them. They understand that not every business is the same and that is why they adapt our thinking, and approach to credit to suit each business.

You too can benefit like Zamile, owner of a well-known restaurant in Kuruman, Northern Cape. He was paying close to R5,000 a week to rent a sound and lighting system. Fundrr assisted him to purchase his own brand-new system which he paid off within 6 months. Zamile now owns his equipment and as a result no longer has cash flow issues and is saving +-R220,000 per annum.

For more information or to access this great opportunity, contact the Fundrr team on or even WhatsApp on (079) 217-5059 and they will call you back.


Update: Industry Action Against NPTR

As published last week, SATSA continues to engage with stakeholders to tackle NPTR issue. We would like to give you a quick update, including the response that we received from NPTR, and ask for your assistance:

Through lobbying from SATSA and TBCSA, the National Department of Tourism facilitated NPTR Industry Outreach Workshops in Gauteng/North West, Western Cape and KwaZulu-Natal between April and May 2019.

Industry was asked to relay the challenges they face directly to the NPTR and its board. During the workshops, it was agreed that SATSA would provide an official response and that the NPTR would respond within 30 days. Please click here for a copy of the letter that was submitted 14 May 2019 and here for the response received from NPTR.

We continue to make use of every available channel and platform to push our agenda. The NPTR issue was raised by TBCSA at a meeting of all Department Director Generals held on 30 April 2019 and a letter will be submitted to President Cyril Ramaphosa, as soon as the dust settles following the elections and cabinet announcements.

We are now moving forward with our strategy to develop a media campaign. Through lobbying of affected industry players, an opportunity also presented itself last week for Carte Blanche to investigate the matter.

What we now need to do is gather more information from industry and vet our current tracking sheet thoroughly. Should Carte Blanche go ahead, the focus must be on the human element of the story i.e. businesses that have closed or shrunk, retrenchments and job losses as a direct result of the NPTR fiasco.

Our call is for the industry to stand together and make our voice heard. We need details of any outstanding applications with NPTR, whether SATSA member or not, and how this has affected your business. Information required includes: 

  • Company / Individual Name + Registration Number / ID (that the application was made for)
  • Date of submission to NPTR
  • Type of Application
  • Number of Vehicles
  • Reference Number (if provided)
  • Current Status
  • Impact on your business
  • Contact person details 

Please send any enquiries or submissions to as soon as possible.

We are looking forward to gaining additional traction with this issue.