SATSA has confirmed it is adding its voice to a coordinated campaign by the Tourism Business Council of South Africa (TBCSA) to address global negative reports about Destination South Africa that have recently appeared in the international media.
The campaign will include both a crisis communication and reputation management across multiple platforms, including media and social media, and will seek to collaborate with and coordinate the responses of stakeholders within the private sector through their representative associations, government stakeholders, key media and influencers.
Says David Frost, CEO SATSA: “There are clear and present threats to the industry both external, such as the growing flight shaming movement, as well as ongoing issues around crime and civil unrest inside South Africa.
“These were highlighted at the conference and were discussed in a SATSA board meeting last Friday. The SATSA board took a firm position on these issues around getting a permanent capacitated resource to coordinate the one message. We have addressed it at the highest level at the TBCSA,” says David.
It is important to note that while negative reports are being raised currently, SATSA has been liaising with its members and relevant stakeholders about many of these on an ongoing basis. We are grateful to our members who bring our attention to the various ongoing threats.
“It is critical, however, that we deal with the negative perceptions about South Africa in a coordinated single-channeled manner, providing proactive communications and employing a ‘one-voice’ approach, under one umbrella – the Tourism Business Council of South Africa. I can assure members that we have taken the necessary steps to do so and are confident that the TBCSA is dealing with it with urgency.”
Details of the campaign will be launched imminently. Rest assured that it is our top priority and thank you, as always, for your ongoing support.