ATTA and On Show Solutions combine forces to promote Africa in the Nordics

The African Travel & Tourism Association (Atta) and On Show Solutions have combined forces to create a fresh approach to doing business with the Nordic countries. The Africa Showcase will break new ground in Denmark, Norway and Sweden in February 2015.

An integral component of the organising team is Atta’s Nordic Representative, Eva Stenmarck from ESTM.  Eva has strong relationships with key players in the Nordic leisure travel industry and is the market expert tasked with delivering the right calibre of agents and operators to the events.

On Show’s differentiator is to identify key markets and take African products directly to the source; in this case the key capitals of Scandinavia which make up the third largest outbound market in Europe.

‘African products need to be clever with their marketing spend, looking at the most effective way to deliver top results,’ advises Jacqui Reynolds, Managing Partner of On Show Solutions.  ‘We’ve timed this roadshow right before ITB Berlin for companies who are already in Europe at this time of year to join us.’

‘Atta is delivering on an important promise to our members to deliver quality roadshows to our association of over 550 members in 22 countries across Africa,’ says Nigel Vere Nicoll, Chief Executive of Atta.  ‘On Show’s professional, yet personal and dynamic approach to global marketing fits perfectly with Atta’s international profile and distinctive brand and we’re pleased to see this partnership coming to fruition, states Vere Nicoll.

The dates for Africa Showcase’s debut in the Nordics are:

24 February 2015          Copenhagen, Denmark

25 February 2015          Oslo, Norway

26 February 201            Stockholm, Sweden

Bookings are now open and will be confirmed on a first-come, first-served basis. For more info, please contact On Show’s Sales Manager, Michelle da Sousa, at

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