Applications open for SATs Nordic roadshow

South African Tourism has opened applications for local tourism businesses to showcase their products during a Nordic roadshow planned for October.

SATSA members who meet the minimum requirements are invited to apply for the roadshow which will take place from 13 – 25 October, covering seven cities including Stockholm, Gothenburg, Trondheim, Oslo, Helsinki, Aarhus and Copenhagen.

The key objective of the roadshow is to grow arrivals to South Africa from the Nordic region, and this will be done by highlighting South Africa’s variety of tourism products and experiences and thereby convincing the Nordic travel trade that currently sell South Africa that there is still ample opportunity beyond the high price and value packages that have been historically sold.  This will be done in partnership with the South African trade and suppliers participating on the roadshow.

Following the successful completion of a consumer research study, conducted from June to December 2018, South African Tourism will now prioritise in-market work focused on consumer insights, while continuing to facilitate business networking with South African product owners (trade). This approach will ensure that trade from the Nordic region are educated on both new and existing South African products and experiences.

South African Tourism will continue with the “networks” model of applications for this year, except for Destination Marketing Companies (DMCs) which will follow a different application process.

South African travel trade will need to develop new itineraries that showcase South Africa for both first time and repeat visitors as part of their application process. The “networks” should comprise product from across South Africa and, as part of their application, they must showcase itineraries according to key experience pillars that South African Tourism markets globally: Active Adventure, City lifestyle, Coastal Beach, Cultural Roots, Scenic Outdoors and Wildlife Safari.

Click here for the application process and more information.

All applications should reach SAT by no later than 29 July. All queries and questions can be sent to Abby Swartz at

Comments are closed.