A wrap of WTM Africa 2019

World Travel Market (WTM) Africa 2019 opened on 10 April with thousands of travel professionals visiting from across the globe to attend the leading event for the travel industry in Africa.

It is estimated that nearly 5880 travel industry professionals attend Africa’s leading and only business to business (B2B) exhibition for inbound and outbound Africa travel and tourism markets.
Cape Town’s MAYCO member for economic opportunities and asset management, Alderman James Vos was quoted by IOL saying that, “Statistics have revealed that a phenomenal $410-million (R5.7 billion) was generated over the three days of business on site last year and all indications are that the potential for this year’s show is even more promising”.
The economic spin-offs from events generate a ripple effect of job creation during and after events. Additionally, the increased visitor spend hold enormous benefits for Cape Town.

The final day of WTM Africa 2019 focused on digital trends and technology in tourism. The Travel Forward with E-Tourism Africa Seminar was facilitated by E-Tourism Frontiers Digital business leader Mavin Waganda.

Launched in London in November 2018, Travel Forward focusses on future-proofing travel businesses in the digital age, helping ensure relevance and improving revenue-generating opportunities.

During Waganda’s opening presentation, he discussed ways to cut through digital messaging clutter, citing the example of consumers’ increasing role in influencing the quality of content they consume and an inclination towards working with micro-influencers, because of the way they attract genuine engagement.

Deputy Director General: Economic Operations, Western Cape Government, Rashid Toefy, moderated a panel discussion at the inaugural African Tourism Investment Summit on public-private partnerships in tourism infrastructure development, featuring AfriCatalysts CEO Dumi Jere; Chairman & Founder of Mantis Group, Adrian Gardner; National Basketball Association Africa Vice-President & MD Amadou Fall and SANParks CEO Fundisile Mketeni.

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